====== Porsche Design ====== {{wst>menue|Porsche_Design}} {{wst>image_r|Porsche_Design_by_IWC_Ocean_2000|[[Porsche Design by IWC Ocean 2000]]\\ [[Dive watch]] from the cooperation with [[IWC]]}} Design company ===== Introduction ===== The **Porsche Design GmbH** was founded in [[1972]] by Ferdinand Alexander Porsche. In addition to products, which Porsche Design offered under its own brand name, there are those who bear the name of a joint cooperation with partners, like, for example, //Porsche Design by IWC//. ===== Biography of F. A. Porsche ===== Professor Ferdinand Alexander Porsche was born in Stuttgart on 11 December [[1935]] as the son of Ferry Porsche and grandson of Ferdinand Porsche. He is the cousin of Ferdinand Piƫch, the former CEO and chairman of Volkswagen AG. In [[1942]] his family relocated from Stuttgart to Zell am See in Austria. He completed successfully his training at the elementary school, startet one year ago in Stuttgart, at its new home. In [[1949]] the family moved back to Stuttgart, where Ferdinand Alexander Porsche attended the Waldorf School. At the College of Design in Ulm he took a university place. After only two semesters he had to leave, because the audit committee doubted his abilities. In [[1957]] Ferdinand Alexander Porsche began to work in the car body styling studio at Porsche under the director Erwin Komenda. In [[1962]] he became director of design at Porsche. His most famous work is the Porsche 911, which was still called 901 at the presentation on the IAA in [[1963]] (Peugeot had registered all model names with a "0" in the middle). In [[1972]], after the exclusion of the family members from all key positions at Porsche, he founded his own company //Porsche Design GmbH//, with which he moved to Zell am See (Austria) in [[1974]]. In [[1990]] he became Chairman of the Board of Porsche AG, Stuttgart. He belonged to the Supervisory Board until 28 January [[2005]]. In [[1999]] he was awarded the title of Professor by the Austrian Federal President. Ferdinand Alexander Porsche died at the age of 76 on 5 April [[2012]] in the presence of his family. ===== Design Style ===== The design style practiced by Porsche may be, in the best sense, called sober and belonging to the approach of "objectivity" (Sachlichkeit), according to the well-known credo of //form follows function//. Bit the products are by no means cold or free of emotion, but they develop their own very powerful charisma (as the watch pictured above proves, or like the aforementioned sports car model). ===== Company development ===== The first Porsche Design watches were jointly created by [[Orfina]] of [[Grenchen]], which also manufactured them. First launched before the [[Basel Fair]] in [[1974]], the Orfina models feature a hard black coating for durability and were one of the first users of the then-new [[Valjoux 7750]] automatic chronograph movement. Period advertisements featured the Porsche racing team and Dr. Ferdinand Porsche, demonstrating the close link between Porsche Design and the Porsche family of companies. Early models are signed "Orfina" and "Porsche Design" but by [[1977]] the Orfina name was replaced by the "pd" logo. ==== Porsche Design by IWC ==== In [[1978]], Porsche Design joined [[IWC]] to produce a line of signed watches. Still using the black hard-coated surface, the firs model included a 3 mm thick compass hidden below a flip-up ultra-thin automatic watch. The cross-hair dial was white on black, contrasting to the all-black case and bracelet. In [[1990]], IWC introduced "the world's first titanium chronograph", the Porsche Design "Titan" with the Valjoux 7750 movement. It featured a modern, angular design with integrated pushers and "TITAN" engraved on the bottom end link for the integrated bracelet. The design is specifically credited to Ferdinand A. Porsche, and the company advertised it as one of the three "model leaders", along with the [[IWC Da Vinci Chronograph|Da Vinci Chronograph]] and [[IWC Ingenieur SL|Ingenieur SL]]. In [[1983]], IWC introduced the Porsche Design "Ocean" model, a time-and-date automatic in a titanium case waterproof to a claimed 2,000 meters. This was joined later in the decade by a line of IWC Ocean models not signed by Porsche Design. Next up was the Porsche Design Chrono II, a 7750 in a rounded case with integrated pushers. Another model seen in [[1985]] was the round time-and-date "Ultra Sportivo" in an [[IWC Ingenieur SL|Ingenieur]]-inspired titanium case. This was joined by [[1987]] by an Ultra Sportivo model with [[triple calendar]] and moon phase. The Sportivo 02 line in [[1992]], with a chronograph and time-and-date model in slim rounded cases, both quartz-powered. The final IWC creation for Porsche Design came in [[1993]], the Titan Automatic and Lady Titan. Now featuring chunky titanium cases and a variety of finishes, these were time-and-date watches with a wide bezel and "shield" lugs. Following the [[1996]] dissolution of their partnership with Porsche Design, IWC focused on the [[IWC GST]] line of watches and retired the Porsche Design models. ==== Porsche Design and Eterna ==== In [[1983]], Porsche was using [[TAG]]-branded engines in their Formula One effort, and by [[1987]], [[Eterna]] was sponsoring the Porsche prototype racing team. In [[1991]], Vienna-based [[Motochron]] launched watches specifically inspired by (and named for) Porsche speedometers, though without the Porsche name. Clearly, Porsche was signaling an end to their exclusive relationship with IWC. In September [[1995]], Porsche Design purchased the Swiss watch manufacturer [[Eterna]] in [[Grenchen]] through subsidiary, F.A.P. Beteiligungen GmbH for a reported CHF 25 million. The next year, Porsche Design and IWC announced the termination of their long-standing relationship as of March [[1988]]. Porsche had been considering other Swiss brands, reportedly placing an unsuccessful bid for [[Vacheron Constantin]] as well. The first Eterna products carried just the Porsche Design name. The first model for [[1998]] featured a silver titanium case, with a scalloped bezel and convex rectangular-link bracelet reminiscent of the IWC models but more modern. A black-coated titanium chronograph with the same scalloped bezel followed in [[1999]], retaining the Valjoux 7750 movement of the original. Quartz chronographs in titanium, aluminum, and rubber followed in [[2000]]. In [[2003]] F.A. Porsche sold shares of its previously independent design label Porsche Design to a subsidiary of the Porsche AG. Thus ended a confusing chapter in the history of the Porsche brand. Since then, there is also an economic connection between Porsche Design products and the sports car manufacturer. Porsche Design launched the [[Porsche Design Indicator]] in [[2004]]. Their most expensive watch to date, priced at Euro 100,000, it used a heavily-modified ETA 7750 with a digital chronograph counter designed by [[Antoine Tschumi]]. In [[2005]] F.A. Porsche was appointed honorary chairman of the board of the Ferdinand Porsche AG. This function was introduced at the time of his father, Ferry, as he retired from business life. F.A. Porsche is said to have retired for health reasons from business life. His son, Dr. Ferdinand Oliver Porsche, took his place in the board. Porsche Design celebrated the original P'6530 "Titan" chronograph in [[2010]] with a limited edition of 911 re-creations. The company also launched the P'6780 Diver that year, water resistant to 1,000 meters and only the brand's second dive watch. Eterna was purchased by [[China Haidan]] in [[2012]], along with the Porsche Design license. ===== Models ===== *[[Porsche Design Chrono I]] *[[Porsche Design by IWC Compass Watch]] *[[Porsche Design by IWC Titanchronograph]] (Ref. 3700) *[[Porsche Design by IWC Chrono II]] *[[Porsche Design by IWC Ocean 2000]] *[[Porsche Design Quartz-Chronograph Mondphase]] (Ref. 3738) ===== Weblinks ===== * [[http://www.porsche-design.com|Porsche Design GmbH]] {{tag>Suppliers}}