1983
Blancpain
Moonphase watch, presented at the restart of the brand in 1983
©
Blancpain
On 1 March 1983, the watch brand
Swatch
with an emphasis on youthful fashion
quartz
watches comes on the market.
Jean-Claude Biver
and
Jacques Piguet
reactivate the brand
Blancpain
. With their luxury watches with
mechanical movements
they etablish a contrast to the trend of cheap Japanese
quartz
watches.
Audemars Piguet
introduces the first
Royal Oak
with a
perpetual calendar
, the limited-production
Ref. 5554
.
Jaeger-LeCoultre
celebrates their 150th anniversary by officially re-launching the
Reverso
, which the company had revived four years earlier, and the
complicated
Moonphase Watch
.
Cartier
introduces the
Panther
line.
Edox
is sold by
ASUAG
to its managers.
In December, Swiss banks merge
ASUAG
and
SSIH
.
A consortium of
Rolf Schnyder
, Dieter Meier, and Balthasar Meier purchase
Ulysse Nardin
from
Ogival
.
North American Watch
acquires
Movado
from
Movado-Zenith-Mondia
owner
Dixi
.
Zenith
takes over the Dixi factory and begins to rise once again.
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1982
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