====== 1911 ====== * [[Cartier]] launches commercial sale of the [[Cartier Santos-Dumont|Santos-Dumont]] wristwatch. * By transforming the „Fabrique des Billodes" in a corporation the brand [[Zenith]] is formed. * [[Eugène Blum]] establishes an [[etablissage]] plant in [[La Chaux-de-Fonds]], from which the trade mark [[Ebel]] emerges. <- [[1910]] | [[1912]] -> {{tag>Year}}