====== 1931 ====== * The first [[Jaeger-LeCoultre Reverso|LeCoultre Reverso]] watches are produced. * [[Genta, Gérald Charles|Gérald Charles Genta]] is born on 1 May 1931 in [[Geneva]]. * The first [[BaselWorld|Swiss Watch Fair]] in Basel opens April 11, with 32 companies exhibiting. * [[Rolex]] introduces watches with [[automatic]] winding (called "perpetual"). * The [[Citizen]] wristwatch brand is launched in June. * On August 14, [[ASUAG]] is formed by [[Ebauches SA]] as a federation of Swiss watch companies. <- [[1930]] | [[1932]] -> {{tag>Year}}