====== 1963 ====== * On the occasion of the most dangerous road race in the world, the "Carrera Panamericana Mexico", [[TAG Heuer]] launches the now legendary sports watch "[[TAG Heuer Carrera|Carrera]]", the first [[chronograph]] specifically designed for the timing of auto racing, which in the subsequent years becomes a true classic and one of the pillars of the model program of the brand. * André J. Heiniger, who has been commercial director at [[Rolex]] since [[1954]], succeeds [[Wilsdorf, Hans|Hans Wilsdorf]] as head of the company. <- [[1962]] | [[1964]] -> {{tag>Year}}