====== Alfex ====== {{wst>image_r|Alfex_Logo|Logo}} **Alfex** is a Swiss watch manufacturer. Ferdinand Gindraux in [[1948]] founded the watch company **Ferex SA** in Lugano. Most watches were exported to the United States. The brand was extremely successful; more than 5,000,000 watches were produced in the low-price segment in the late 1960s. The company merged with Economic Swiss Time in [[Basel]]; later both merged with the [[SSIH]] ([[Omega]] and [[Tissot]] group). To the disappointment of the founders of Ferex the support by the SSIH did not meet their expectations, so they decided to go their own way again. Thus Ferex was re-established in [[1974]] by the former founder Ferdinand Gindraux and longtime colleague Alfa Groza. Paul Perlmutter, who had worked for many years in the United States as a representative, was another partner. Due to the good relations with former clients, the new brand **Alfex** established within a short time. Because the low price range had largely shifted to the Far East, they needed a new kind of approach. For this purpose, Hans Saurer contributed, who joined the company [[1981]]. He gave the Alfex watches collection a new face, with the focus on design. Since [[1994]], the models are being developed in cooperation with famous international designers. As movements [[quartz movement]]s by [[Ronda]] or mechanical movements by [[ETA]] are used. The series of [[automatic]] [[chronograph]]s are equipped with the prestigious Calibre [[Valjoux 7750]], and indeed in a version manufactured specifically for Alfex. ===== Address ===== Alfex SA\\ Via Cantonale, Centro Galleria 3\\ Case postale 133\\ 6928 Manno\\ Tel. 091 / 612 22 90\\ Fax 091 / 612 23 09 ===== Weblinks ===== * [[http://www.alfex.ch|Alfex SA]] {{tag>Watch_brands Watch_brands_Switzerland}}