====== Aubry ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Aubry Frères SA** (**Aubry** or **CWD**) was a Swiss watch brand founded in [[1917]].

===== History =====
Aubry was founded in [[1917]] in [[Le Noirmont]]. It was founded by brothers Henri and Marc Aubry, managed by Marcel Aubry through the 1980s, and directed by his son Henri Aubry in the 1990s. The firm concentrated on the [[Ciny]] brand from [[1928]] through the 1970s before acquiring [[West End]] in [[1973]] and [[Doxa]] in [[1978]].

In the 1980s, the company, now known as **CWD**, focused on [[Doxa]] (Europe), [[Ernest Borel]] (in the Americas and China), and [[West End]] (in the Middle East and Asia). Between [[1983]] and [[1986]], [[Jean-Pierre Jaquet]] had become sales and marketing manager for Aubry. West End celebrated its 100th anniversary in [[1986]]. In [[1989]] Aubry entered the [[licensing]] market with [[Champion]] brand watches and a collaboration with artist [[Seth Jaben]].

By [[1991]], Aubry was receiving financial assistance from Hong Kong Truly, Ltd, along with a board seat. The [[Ernest Borel]] brand was popular in China and the company invested heavily in it. When Marcel Aubry retired in the 1990s, the Borel brand was acquired by Steven Lam of Truly.

In [[1997]], Aubry sold the [[Doxa]] brand to the Jenny family. The West End brand was divested in [[2000]].

Today, an unrelated company called Aubry Watches sells "vegan watches".

===== Brands =====
  * [[Aubry]]
  * [[Ciny]]
  * [[Degado]]
  * [[Dogma]]
  * [[Doxa]]
  * [[Ernest Borel]]
  * [[West End]]


{{tag>Watch_brands Watch_brands_Switzerland Aubry Le_Noirmont}}