====== Auguste Reymond ======
{{wst>image_r|Auguste_Reymond_Logo|Logo}}
**Auguste Reymond** is a Swiss watch manufacturer.

{{wst>image_l|Reymond,_Auguste|Auguste Reymond (1872-1946)|120px}}
The 27-year-old Auguste Reymond rented [[1898]] an apartment in [[Tramelan]] and began to manufacture a handful of watches with some watchmakers. From [[1906]], the company was renamed //Auguste Reymond SA// (or: ARSA). 1910, the company had grown into a [[manufacture]] with more than 100 employees and own buildings.(([[http://www.auguste-reymond.de/gesch.htm|www.auguste-reymond.de, Firmen-Geschichte]], as of 27.2.2008 (German) ))

[[1926]], the watch factory [[Unitas|Unitas Watch Co.]] ([[Tramelan]]) was purchased and the factory building was specially converted for [[ebauche]] production. Unitas in [[1932]] joined the [[Ebauches SA]], which later became the [[ASUAG]] and in [[1980]] attached itself to the [[SMH]] Group.

In the early 1950s the Auguste Reymond brand was known by two product lines the digital watches with "[[jumping hour]]" and the "Braille watches" for the visually impaired. To date, Auguste Reymond has remained famous for its Braille watches, which continue to be marketed under the old brand ARSA.

Also under the brand name ARSA, in the 1960s, inter alia, [[wristwatch]]es with jumping [[central seconds]] were produced as model 'Spring Master', and also the [[wristalarm]] 'Alertic'. Later, Arsa specialized in [[quartz]] watches.

After Auguste Reymond, like almost all Swiss watch companies, had been hit hard by the [[quartz crisis]], a restart happened in [[1989]]. "Montres Nitella SA", a different watch company in Tramelan and owned by the Loosli family, bought the brand and appointed Thomas Loosli, again also a young man of 27 years, as managing director. Loosli was trained in art history and French literature and had prior experience as a watch designer. He set himself the task to bring Auguste Reymond back to life with "good old" mechanical watches, and in almost two years he designed a completely new collection of mechanical watches.

Honesty and creativity are the two key terms of the company's philosophy. The models whose names are all inspired by jazz music, are designed correspondingly clear and catchy. With their movements by [[ETA]] they are positioned in an affordable to very low-price range.

===== Weblinks =====
  *[[http://www.augustereymond.ch/|Auguste Reymond]]

===== Address =====
Auguste Reymond SA\\ Rue de la Promenade 29\\ Case postale 136\\ CH-2720 Tramelan

Tel. +44 (0)32 / 487 42 46\\ Fax +44 (0)32 / 487 47 75



{{tag>Watch_brands Watch_brands_Switzerland Jura_triangle ASUAG}}