====== Avia ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Avia** was a Swiss watch brand for multiple firms at different periods 

  * Fabriques Avia was a brand created by the American/Swiss [[Rode|Rode Watch Co.]] by [[1918]] and produced in [[La Chaux-de-Fonds]] at the famous [[Montbrillant Watch Manufactory]]. The brand did not last into the Depression.
  * Montres Avia was re-launched by [[Degoumois|Degoumois & Cie.]] of [[Neuchâtel]] and [[Louis Newmark Limited]] of the UK in [[1945]] and produced through [[1972]]. It was a lower-priced mass-market brand of [[Roskopf]] and [[cylinder escapement]] watches in addition to higher-end [[Swiss lever]] movements.
  * Avia-Silvana was the successor to Degoumois under holding company [[SGT]] from [[1972]] through [[1981]]. Avia was used to market [[LCD]] and [[LED]] [[digital watch]]es in the early 1970s but became insolvent with SGT in 1980.
  * Avia was acquired by [[Louis Newmark Limited]] in [[1981]] and re-launched as a UK mass-market watch brand. [[2005|As of 2005]], Avia was one of the top brands in the UK by retail sales volume.


{{tag>Watch_brands_Switzerland La_Chaux-de-Fonds Neuchâtel SGT Montbrillant_Watch_Manufactory}}