====== Baume ======
**Baume** is an entry-level watch brand from [[Richemont]], launched in [[2018]].

===== Overview =====
Launched in [[2018]], Baume is a new brand with lower prices and novel designs to attract a younger audience to Richemont. The brand shares part of its name with [[Baume & Mercier]], another Richemont brand, but is independently managed. Baume is managed by [[Marie Chassot]], formerly of Baume & Mercier.

The first Baume products, the [[Baume Iconic|Iconic]] and [[Baume Custom Timepiece|Custom Timepiece]], show disparate directions The Iconic is starkly modern, with [[regulator]] hands on a monochrome, partially-[[open heart]] dial, while the Custom Timepiece series has a classic pocket watch look with wire lugs, the crown at 12 00 and retrograde day by pointer, [[small seconds]], and [[moon phase indicator]]. The Iconic series uses [[Miyota]] automatic movements while the Custom Timepiece series leverages [[quartz movement]]s.

Baume products are packaged in simple paper and cardboard rather than the elaborate [[watch box]]es used by most luxury brands. The straps and packaging are made from recycled and natural materials such as cork, cotton, linen, and recycled plastic. The company says that it will not use animal products or precious metals in its products.


{{tag>Baume Richemont}}