====== Boss ======
**Hugo Boss** is an international clothing brand which licenses its name to [[Movado Group]] for watches.

===== History =====
The Hugo Boss brand was founded in [[1923]] as a maker of working clothes but shifted to become a well-known purveyor of businesswear by the 1990s. The brand launched a line of watches in [[1996]], produced under license by [[Tempus Concept]] of [[Neuchâtel]], [[Switzerland]].

Long focused on the men's market, the Boss brand moved into ladies watches over the next decade. In [[2002]], ladies' watches were introduced for the first time. Although the brand racked up sales of over 100,000 per year, the parent company was unsatisfied with the near-luxury pricing and limited market.

On March 21, [[2005]], the Hugo Boss license passed to [[Movado Group]]. They moved the brand downmarket to the mass-market near-luxury range and withdrew Swiss manufacturing. Today, Boss watches are made in China.


{{tag>Movado_Group}}