====== Buler ======

**Buler** is a Swiss watch brand dating to [[1945]] and currently owned by Hong Kong-based [[Free Town Watch Products]].

===== History =====
Buler was founded in [[1945]] in [[Lengnau]], Switzerland as a budget-priced maker of Swiss watches.

In the 1960s, Montres Buler SA was a member of the [[Roskopf Association]] and was focused on production of inexpensive [[pin lever]] watches. The company produced a variety of pendant, ring, and desk clocks as well as wrist watches using the Buler brand.

In [[1967]], Buler was a founding member of [[Economic Swiss Time Holding]], a consolidated organization of [[Roskopf]] watch makers. Also included in this group were [[Agon]], [[Ferex]], and [[Basis]]. The company was headquartered in [[Basel]] and directed by Max Thommen of Basis and Walter Rüfli of Buler. This was a defensive move, as Roskopf watches were losing ground to cheaper Asian alternatives. The company set up a new factory at [[Reinfelden]] and workshops at [[Arzo]] to reduce Swiss labor costs. This was merged with [[SSIH]], part of the Swiss giant [[ASUAG]].

Buler became a pioneer brand for [[LCD]] watches in the 1970s, even partnering with automotive engineering firm, Bertone, to produce a "Stratos by Bertone" model in [[1976]].

In [[1991]], Buler, along with [[Jean d'Eve|Le Phare Jean d'Eve]], was purchased by [[Renley Watch Manufacturing]] and moved to [[La Chaux-de-Fonds]]. This Hong Kong-based concern was building a range of Swiss watch brands to go with its existing private manufacturing work. Buler remained active at least until [[2016]].

==== Weblinks ====
  * [[http://www.buler.ch/|buler.ch]]

{{tag>Watch_brands Watch_brands_Switzerland}}