====== Co-branded ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

Watches are said to be **co-branded** when they share the [[brand]] of two separate entities. Many watches are co-branded with automobile companies, for example.

===== Automotive Watch Brands =====
  *See Also {{tagpage>Automotive_watch_brands|Automotive watch brands}}

==== Alfa Romeo ====
  * [[Breitling for Alfa Romeo]] (1997-1998)
  * [[Chopard Alfa Romeo]] (2005, 2010)
  * [[Giuliano Mazzuoli Alfa Romeo]]
  * [[Girard-Perregaux]]/[[JeanRichard]] Alfa Romeo

==== Aston Martin ====
  * [[Jaeger-LeCoultre AMVOX]] (2003-2016)
  * [[Richard Mille]] - Announced in 2016 but no product produced
  * [[TAG Heuer Aston Martin]] (2018-2020)
  * [[Girard-Perregaux]] [[Girard-Perregaux Aston Martin|Aston Martin]] (2021-present)

==== Audi ====
  * [[Certina Quattro Audi Design]] (1983)
  * [[Heuer Audi Sport]] (1985)
  * [[Audi Design]] by [[Sinn]] (2004-present) - Audi Design branding only
  * [[Oris Audi Sport]] (2014-present)

==== Bentley ====
  * [[Breitling for Bentley]] (2003-present)

==== BMW ====
  * [[Ball for BMW]] (2012-2016)
  * [[BMW by Fossil]] (2019-present)
  * [[BMW Design]] by [[Ventura]]
  * [[Girard-Perregaux BMW Oracle Racing]] - Co-branded with BMW and Oracle as a sponsor of the BMW Oracle Racing America's Cup yacht racing team rather than the automobile products

==== Bugatti ====
  * [[Parmigiani Bugatti]] (2001-2019)
  * [[Mido Bugatti]] (1930s)
  * [[Breguet]] (1930s)
  * [[MHR Bugatti]] (1990s)
  * [[Japy Type 32]] - "inspired by Bugatti"

==== Chevrolet Corvette ====
  * [[Sinn]]

==== Ferrari ====
  *See Also [[Ferrari]]
  * [[Heuer Ferrari]] (1970s)
  * [[Longines Ferrari]] (1980s)
  * [[Ferrari Formula]] by [[Cartier]] (1980s) - Ferrari Formula branding only
  * [[Girard-Perregaux Ferrari]] (1994-2004)
  * [[Ferrari Engineered by Officine Panerai]] (2005-2010) - sold by [[Panerai]] without their branding
  * [[Scuderia Ferrari One by Cabestan]] (2010)
  * [[Hublot Ferrari]] (2011-present)
  * [[Scuderia Ferrari]] by [[Movado]] (2012-present) - Scuderia Ferrari branding only

==== Italdesign ====
  * [[Roger Dubuis Excalibur Spider|Roger Dubuis Excalibur Spider Italdesign Edition]] (2017)

==== Jaguar ====
  * [[Bremont Jaguar]] (2010-present)

Note that the [[Jaguar]] brand, currently part of [[Festina]], is unrelated to the automobile maker.

==== Lamborghini ====
  * [[Blancpain]] collaborated on marketing with Lamborghini from 2009 to 2016 but did not produce any co-branded watches
  * [[Roger Dubuis Lamborghini Squadra Corse]] (2018-present)
  * [[Tonino Lamborghini]] watches are designed by the son of Lamborghini founder Ferrucio Lamborghini and use the brand's bull logo with permission but are not co-branded with the car maker.

==== Land Rover ====
  * [[Zenith Land Rover]] (2016-present)

==== Maserati ====
  * [[Audemars Piguet Maserati]] (2004-)
  * [[Bulgari Maserati]] (2012-present)

==== Maybach ====
  * [[Wilhelm Rieber]]

==== McLaren ====
  * [[TAG Heuer SLR]] (2004-2010) - Part of the TAG Heuer Mercedes-McLaren SLR partnership
  * [[Richard Mille McLaren]] (2018-present)

==== Mercedes AMG ====
  *See Also [[Mercedes-AMG]]
  * [[Anonimo Chronoscopio]] AMG
  * [[IWC Ingenieur Mercedes AMG]] (2005-2018)
  * [[Panerai]] Mercedes-AMG
  * [[Sinn]] Mercedes AMG
  * [[TAG Heuer SLR]] (2004-2010) - Part of the TAG Heuer Mercedes-McLaren SLR partnership

==== Morgan ====
  * [[Christopher Ward Morgan]] (2016-present)

==== Norton Motorcycles ====
  * [[Breitling Norton]] (2018-present)

==== Pagani ====
  * [[Cvstos Pagani]]

==== Porsche ====
Note that [[Porsche Design]] is not in itself a co-branding exercise; the Porsche Design company is unrelated to the famous automobile brand. However, there are many tie-ins, starting with the founder, Ferdinand Porsche. Recently, Porsche Design collaborated with Porsche for the [[Porsche Design Chronograph 911 Turbo S Exclusive Series]].

Porsche Design watches have been produced by the following companies 

  * [[Orfina]]
  * [[IWC]]
  * [[Eterna]]
  * [[TAG Heuer x Porsche]]

==== Rolls Royce ====
  * [[Corum Rolls Royce]]

==== Saab ====
  * [[IWC Mark XII|IWC Mark XII Mellow Yellow for Saab]] (1997) - "SAAB" branding on the dial, 210 produced

==== Shelby American ====
  * [[Baume & Mercier Shelby Cobra]] (2015-present)

==== Williams F1 ====
  * [[Oris Williams F1]]


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