====== Crocco, Carlo ======
**Carlo Crocco** was a watch entrepreneur and founder of [[Hublot]].

The Italian Carlo Crocco worked in the family business, the company Binda, until [[1976]]. This was the leading watch sales in Italy. However, since he preferred to realize his own ideas, he left Binda with 32 years and in [[1980]] founded the watch manufacturer **MDM Genève** in [[Geneva]]. His vision was to combine refined Italian design with solid Swiss craftsmanship. He developed a watch with a style not seen before the luxury case in [[gold]] was held by 12 [[titanium]] screws, and the bracelet was in black [[rubber]]. According to the shape he called the watch "Hublot" (French word for porthole).

Later, the distinctive designation [[Hublot]] has been selected as the sole name of the watch manufacturer. The watch company Hublot, about which there wasn't much to hear in later years, celebrated a spectacular comeback after the entry of the crafty watch expert [[Jean-Claude Biver]] in April [[2005]]. This was mainly because of the new model [[Hublot Big Bang|Big Bang]] developed by Biver. Biver emphasizes that the first suggestion for the underlying concept of "fusion", i.e. the combination of different - both natural and artificial - materials, was due to Croccos basic idea.

Crocco decided in [[2008]], not to sell the company to Biver (who would have been really delighted to buy), but to the luxury goods group [[LVMH]], which could provide a much higher sum.

To the activities of Carlo Crocco also belongs his commitment in the humanitarian field so his foundation MDM (Main Dans La Main - Hand in Hand) helps disadvantaged children around the world.


{{tag>Biographies}}