====== Cyma ======
**Cyma** is a brand of Swiss watches originated by [[Schwob Frères]] and [[Tavannes]] but now independent.

===== History =====
[[Schwob Frères]] was founded in [[1862]] in [[La Chaux-de-Fonds]] to assemble and market watches under a number of brand names. Shortly after the [[Tavannes|Tavannes Watch Co.]] was established by [[Henri Sandoz]] in [[1891]], Schwob Frères began marketing their watches. Around 1900, the **Cyma** brand appeared on watches manufactured by Tavannes and sold by Schwob Frères.

The Cyma brand expanded rapidly in the 1920's and 1930's, with the company claiming at one point to be the largest watch manufacturer in Switzerland. Waterproof watches appeared as early as [[1915]], with dive watches remaining a symbol for the brand. Cyma launched an [[automatic]] watch in [[1943]] and began using [[ETA]] movements in [[1957]].

Branding was somewhat fluid throughout the 1940's and 1950's. Tavannes watches often have Cyma movements and vice-versa, and some watches are branded "Cyma-Tavannes", "Ta-Cy", or "Tacy". Similarly, Tavannes' "Admiral" model name often appears with the Cyma brand.

The Cyma and Tavannes brands declined rapidly in the 1960's, with production ceasing by [[1966]]. That year, [[ASUAG]]'s [[Chronos Holding]] acquired both names, restarting production under their [[Synchron]] group in [[1968]]. Cyma continued as a sister brand for [[Doxa]] and [[Ernest Borel]] under Synchron through the 1970's before production stopped again late in the decade.

In [[1978]], the Cyma brand was sold and production moved to the former Doxa facility in [[Le Locle]]. Ownership has changed hands since then, but the brand continues with a Le Locle address to this day.


{{tag>Watch_brands Watch_brands_Switzerland ASUAG Synchron}}