====== Doxa ======

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**Doxa** is a [[Swiss]] watch brand founded in [[1889]] and once again available today.

===== History =====
Doxa was founded by [[Georges Ducommun]] as **Georges Ducommun, Fabriques Doxa** in [[1889]] in [[Le Locle]], Switzerland. The company rose to prominence with the [[1908]] introduction of an [[8-day]] watch movement that proved its value on the wrists of German soldiers in World War I. When Ducommun died in [[1936]], he was replaced at the helm by [[Jacques Nardin]], grandson of famed Le Locle watchmaker [[Ulysse Nardin]]. Doxa returned to the battlefield in World War II with a series of popular [[chronograph]]s used by German aviators.

Doxa continued a strong association with Germany after the war, outfitting the German World Cup football team with gold watches and introducing "Grafic", a line of [[Bauhaus]] square watches in [[1956]].

In [[1967]], Doxa introduced the "Sub", a waterproof diving watch popular with sport and military divers. The orange dial of the [[Doxa Sub]] would become a hallmark for the brand.

Doxa was facing hard times, however, and the brand joined [[ASUAG]] in [[1968]]. It was placed in their new [[Synchron]] group alongside [[Ernest Borel]] and [[Cyma]] and the three brands were marketed together throughout the 1970's. At the height of the [[quartz crisis]], the Synchron group brands were sold and Ernest Borel and [[Doxa]] were taken over by [[Aubry Frères]] in [[1978]]. Doxa would be Aubry's primary brand in Europe, while Ernest Borel focused on the Americas and China and [[West End]] watch in the Middle East.

===== Doxa Today =====
In [[1997]], the Doxa brand was purchased by the Jenny family of [[Bienne]], Switzerland. The Sub was re-launched in [[2002]] and the Grafic in [[2007]]. Once again, Doxa focuses on sport and especially dive watches, with the orange dial Sub prominently featured. In [[2014]] the brand released an 8 Day "manufacture" movement watch to celebrate their history.


{{tag>Watch_brands Watch_brands_Switzerland Synchron ASUAG}}