====== Dugena ======
{{wst>menue|Dugena}}

**Dugena** is a German watch manufacturer, currently part of the [[EganaGoldpfeil]] group.

===== Beginning as Alpina Germany =====
The name "Dugena" is one of Germany's most famous watch brands. The roots of the company lie in Switzerland, namely with the Swiss watchmaker association //Corporation d'Horlogers Suisse//, which was founded in [[1883]] by [[Hauser, Gottlieb|Gottlieb Hauser]]. This was called //Union Horlogère// from [[1901]] and presented itself at this time with the brand name [[Alpina]], which was first used as the name of a proprietary caliber.

===== Renaming of the German Alpina to Dugena =====
From about [[1909]], there is a branch in [[Glashütte]], which bears the name "Präcisions-Uhrenfabrik Alpina". [[1917]] the //Deutsche Uhrmachergenossenschaft Alpina// (German watchmaker cooperative Alpina) is created by the concentration of the watch factories [[Biel]]-[[Geneva]] and [[Glashütte]] in Eisenach. [[1927]] their headquarters is moved to Berlin.

During World War II, the Allies prohibit the //Union Horlogère// to continue to market in Germany under the name "Alpina". Therefore, [[1942]] in Berlin it is decided to rename Alpina into "DUGENA - Deutsche Uhrmacher-Genossenschaft Alpina" (German watchmaking cooperative Alpina). As a unique trademark the circle in the triangle is chosen, under which the new brand achieves a high level of awareness.

===== Great Success after the War =====
[[1948]], the headquarters of Dugena, which had been in the eastern part of Berlin, is moved to Darmstadt. Under the successful management of the director Willi Tempel Dugena becomes a byword for reliable and modern quality watches in West Germany.

The years of the Wirtschaftswunder (German economic miracle after the war) as well as the [[1960]]s and the [[1970]]s bring unparalleled success to the company. Both with ladies watches as with men's watches the brand gaines a considerable reputation. As one of only very few watch manufacturers Dugena is not affected by the [[quartz crisis]], as it manages to establish itself with high quality [[quartz]] collections and is thereby open to new buyer generations. In [[1973]] Dugena is represented at 2,000 watch stores throughout Germany. Even in large department stores, the brand is continuously present.

===== Part of the holding Egana Goldpfeil =====
From [[1993]], Dugena is part of the [[EganaGoldpfeil]] group based in Offenbach, whose holding company is based in Hong Kong. However, this holding gets into heavy turbulence after the death of its founder [[Hans-Jörg Seeberger]] in [[2007]]. This becomes the fate of all brands located under its roof, including the watch brands [[Junghans]] and Dugena.

===== Under new Management =====
The foundation of the //Nova Tempora Uhren und Schmuck GmbH// (Nova Tempora Watches and Jewellery Ltd.), based in Dietzenbach, on July 1, [[2009]] marks a new beginning for Dugena. This company is headed by [[Pfeifer, Heinz W.|Heinz W. Pfeifer]], former managing partner of [[Glashütte Original]], and Jürgen Holzschuh - like Pfeifer former Manager at [[EganaGoldpfeil]]. Responsible for sales management is Christoph Kohl, former head of the //EganaGoldpfeil Deutschland GmbH//.

The current offer includes mainly the following five model series //Active// (sports models), //City// (Business Line), //Classic//, //Gala// (ladies watches), //Cavalier// ( [[pocket watch]]es). The proportion of [[quartz watch]]es is predominant.

[[2010]], a new brand branch headed by Jürgen Holzschuh is established, which also offers watches with mechanical calibers //Dugena Premium//.

===== Address =====
NOVA TEMPORA Uhren und Schmuck GmbH\\ Saarstraße 9\\ D-55590 Meisenheim

Tel. +49 (0) 67 53 / 125 83-0\\ Fax +49 (0) 67 53 / 125 83-22

===== Weblinks =====
  * [[http://www.dugena.de/|Dugena]]
  * [[http://www.dugena-premium.de/|Dugena Premium]]


{{tag>Watch_brands Watch_brands_Germany}}