====== Dulfi ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Dulfi** was a watch brand created by Henri Müller & Fils SA of [[La Chaux-de-Fonds]]. Although it boasted "since [[1925]]" in advertisements, the brand was established only in the 1950s. It was a successor to the short-lived **Mulfi**, also from Müller, and lasted through [[1977]].

===== Henri Müller & Fils =====
Henri Müller & Fils was established by [[1927]] in the [[Montbrillant Watch Manufactory]] at Montbrillant 3 in [[La Chaux-de-Fonds]]. The company shared this address with [[Breitling]] until [[1930]], though it is unlikely that there was any business relationship between the two.

Müller's name is always written with an umlaut in legal documents, but the company often omitted this in advertising. It is never written as Mueller, however.

Henri Müller & Fils relocated to Rue du Nord 113 by [[1930]], a year before a divorce caused Henri Müller to divide ownership of the company's assets between himself and his wife. The company was located at Rue de la Paix 119 starting in [[1934]] before moving again to Rue du Parc 110 in [[1943]]. All of these were in the hills above La Chaux-de-Fonds, where many new and progressive companies were located. Henri Müller was involved in some way with [[Delba]] and is mentioned as a creditor in their [[1938]] bankruptcy proceedings. But the company's fortunes must have improved, as they began advertising their products and seeking distributors that same year.

===== Montres Mulfi =====
In [[1942]], Henri Müller & Fils launched the **Mulfi** brand. Initially, Mulfi continued with the same products as Henri Müller & Fils before, and indeed used the same artwork in their advertisements. But Mulfi developed new products after the war and launched a line of watches with [[automatic]] movements, slim cases, and even [[chronograph]]s in [[1946]].

Also in [[1946]], Henri Müller & Fils was transformed into a corporation, with Henri Müller's son Georges-Henri becoming President. Georges-Henri soon relocated the company to a workshop in the center of town at Rue Jacob-Brandt 61 and began advertising heavily. The brand used an image of a windmill with a concentric clock. The slogan was "like the wind at the mill for elegant customers you will find quality and beauty."

===== Dulfi =====
The Mulfi brand was dropped by Henri Müller & Fils in [[1953]], however, replaced by **Dulfi**.

Dulfi was a member of the association of Chronograph Producers by [[1963]] and benefitted from the recommendations of industry consultant [[Caspari, Georges|Georges Caspari]] to the group Focus on youthful [[chronograph]] watches to build international sales volume. The company began producing [[pillow case]] watches with striking modern design in the late 1960s, competing with fellow members [[Enicar]] and [[Freco]].

By [[1970]], Dulfi was part of [[Gigandet|Charles Gigandet SA]] of [[Tramelan]]. The company joined [[Weiss]]/[[White Star]], [[Nestor]], and [[Benguerel]].

The Dulfi brand was retired in [[1977]] and Müller is no longer seen after [[1981]].


{{tag>Watch_brands Watch_brands_Switzerland}}