====== Economic Swiss Time Holding ======
**Economic Swiss Time Holding** (**ESTH**) was a federation of Swiss [[Roskopf watch]] manufacturers created in [[1967]] and merged with [[SSIH]] in [[1971]].

===== History =====
Economic Swiss Time Holding was a consolidated organization of [[Roskopf]] watch makers. Included in this group were [[Agon]], [[Basis]], [[Buler]], and [[Ferex]]. The company was headquartered in [[Basel]] and directed by Max Thommen of Basis and Walter Rüfli of Buler. This was a defensive move, as Roskopf watches were losing ground to cheaper Asian alternatives. The company set up a new factory at [[Reinfelden]] and workshops at [[Arzo]] to reduce Swiss labor costs. By [[1969]], the [[Continental]] brand was also part of ESTH.

ESTH was merged with [[SSIH]], part of the giant Swiss concern, [[ASUAG]], in [[1971]] as budget and mainstream priced Swiss watches continued losing ground to Asian competition and the [[quartz crisis]] loomed.

===== Membership =====
  * [[Agon|Robert Triebold Agon SA]], [[Mumpf]]
  * [[Basis|M. Thommen Basis Watch]], [[Tecknau]]
  * [[Buler|Buler SA]], [[Lengnau]]
  * [[Ferex|Ferex SA]], [[Lugano]]
  * [[Continental]]


{{tag>Economic_Swiss_Time_Holding Basel Defunct_watch_and_luxury_trusts}}