====== Erguel ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Erguel** was a Swiss watch brand active from at least [[1932]] through [[1987]] under various producers (including [[Otto Rossel]] and [[Paul Buhré]] under [[Dixi]]) and locations from [[Tramelan]] to [[La Chaux-de-Fonds]] to [[Le Locle]].

Erguel is first seen as a brand produced by [[Otto Rossel]] in [[Tramelan]] along with [[Lessor]], [[Oasis]], and [[Orsa]] from [[1932]] through [[1936]].

The Erguel brand next appeared attached to a manufacturer of metal bracelets in [[Saint-Imier]]. These were manufactured by [[H. Leuenberger]], successor to [[Henri Guyot]]. These are listed in [[Indicateur Davoine]] in [[1946]] and [[1947]].

In [[1948]], Montres Erguel SA is listed in [[Sonvilier]]. This appears to be the same company that is located in [[La Chaux-de-Fonds]] alongside [[Sellita]] on Rue des Tourelles 13 in [[1952]].

Erguel relocated to [[Le Locle]] in [[1965]] after being purchased by [[Dixi]] in [[1963]]. It was paired with high-end brand [[Paul Buhré]] in the 1970s but lost focus after Dixi purchased [[Zenith]]. Paul Buhré S.A. and Montres Erguel S.A. disappeared from the local business directory after [[1987]].


{{tag>Watch_brands Watch_brands_Switzerland Tramelan Saint-Imier Sonvilier La_Chaux-de-Fonds Le_Locle Dixi}}