====== Ferrari ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Ferrari** is a famous Italian sports car brand that has been applied to many watches since the 1950s. Current Ferrari and **Scuderia Ferrari** watches are produced by [[Hublot]] and [[Movado]], respectively.

===== Enzo Ferrari's Watches =====
Beginning in the 1950s, famed sports car and motor racing impresario, Enzo Ferrari, began purchasing watches with the prancing horse logo of his company to give as gifts and awards to employees, racing drivers, vendors, and friends. The earliest-known Ferrari logo watches came from brands like [[Zenith]] and [[Longines]]. Ferrari purchased the watches in bulk from jeweler Gerardo Veronesi of Bologna, Italy, and they were modified by the factory or by the dealer's watchmakers.

Ferrari continued this practice through the 1970s, often selecting Longines but also [[Lemania]], [[Rewel]], and [[Girard-Perregaux]]. The last-known custom watch was presented by Enzo Ferrari shortly before his [[1988]] death to Pope John Paul II.

===== Heuer Ferrari =====
{{wst>image_cr|Heuer|Chronosplit Ferrari|Heuer Chronosplit Ferrari, 1975|350px}}

[[Heuer]] was the timekeeping partner of Scuderia Ferrari throughout the 1970s. During this time, the company produced a [[Heuer Chronosplit]] [[LED]] chronograph model.

===== Longines Ferrari =====
  * See Also [[Longines Ferrari]]

In the 1970s, Ferrari struck an official deal with [[Longines]] to produce a line of co-branded watches. In keeping with the times, these were generally modern-style [[two-tone]] watches with simple bar markers or Roman numerals. The dial bears both the Longines name and logo as well as the Ferrari script logo or prancing horse at 6 00. The case is small and thin, rectangular in shape, with a distinct screwed bezel. All used Quartz movements.

Longines was an official sponsor of the Ferrari Formula One racing team from [[1980]] through [[1986]] and again from [[1988]] and [[1989]].

===== Ferrari Formula by Cartier =====
  *See Also [[Ferrari Formula]]

In the 1980s, Enzo Ferrari struck a new deal with Alain Dominique Perrin of [[Cartier]] to produce a line of "Ferrari Formula" watches. These had round cases with contrasting bezels (usually yellow gold) and some cases were coated in black. These watches carried the Ferrari text logo and prancing horse at 12 00 on the dial. Many featured the Ferrari name on the bezel with at least one bearing the name twice in a style resembling the [[Bulgari Bulgari]].

The Cartier name was conspicuously absent on these watches. All packaging was done in the "Ferrari Formula" brand, and the Ferrari name and logo are prominently featured. This is reminiscent of the modern [[Scuderia Ferrari]] watches by [[Movado]].

The Ferrari Formula watch lineup included [[chronograph]]s with the [[Valjoux 7750]] and [[Seiko 7A|Seiko 7A38/7A48 "Mecha-Quartz"]] movements, a three-handed [[quartz]] model, and a two-handed [[automatic]] with [[date]].

===== Girard-Perregaux Ferrari =====
  *See Also [[Girard-Perregaux Ferrari]]

{{wst>image_r|Girard-Perregaux_Chronograph_Tribute_to_Enzo_Ferrari_Tourbillon|Girard-Perregaux Chronograph Tribute to Enzo Ferrari Tourbillon}}
In [[1994]], Ferrari struck a new deal with [[Girard-Perregaux]] to produce high-end co-branded watches. Most of these featured both names on the dial, with Girard-Perregaux or Ferrari at 6 or 12, but some featured only one or the other brand on the dial.

One of the first models was the popular Ref. 8020 [[chronograph]], which usually featured the prancing horse at 12 00 along with a three-register chronograph display with date. Later models included a [[perpetual calendar]] chronograph, [[rattrapante]], and small-seconds Ref. 8030. In the 2000s, Girard-Perregaux experimented with [[titanium]] cases, [[carbon fibre]] dials, and a [[world time]] chronograph. Particularly unusual models include the [[Girard-Perregaux Laureato|Laureato F 2004]] with its octagonal bezel, the [[tonneau]]-cased Ferrari 250 GTO model, and the [[Girard-Perregaux Chronograph Tribute to Enzo Ferrari Tourbillon|Tribute to Enzo Ferrari Tourbillon]].

===== Ferrari Engineered by Officine Panerai =====
  *See Also [[Ferrari Engineered by Officine Panerai]]

On March 24, [[2005]], Ferrari signed a new deal with [[Panerai]] to create a higher-end watch offering. The resulting "Ferrari Engineered by Officine Panerai" models moved upmarket from any previous offering for the brand with only limited-edition models created. Although created and sold by Panerai, the Ferrari models did not feature that iconic brand name on the dial. Instead, Ferrari branding was used.

In all, Panerai created 26 "FER" references, numbered FER00001 through FER00020 and then 22, 24, 25, 28, 30, and 38. Notable references include the Granturismo Rattrapante Ref. FER00005, two-register Granturismo Chronograph Ref. FER00011, and Granturismo GMT 8 Days Ref. FER00012. Most used a [[Panerai Luminor|Luminor]]-style case with no [[bezel]]. The Panerai partnership ended in [[2010]].

===== Scuderia Ferrari One by Cabestan =====
In [[2010]], Ferrari took a major step upmarket as [[haute horlogerie]] [[manufacture]] [[Cabestan]] introduced the [[Scuderia Ferrari One by Cabestan]]. Limited to 60 pieces (30 each in black/red and black/yellow), the Scuderia Ferrari One featured Cabestan's unique "vertical tourbillon" technology from the [[Cabestan Winch Tourbillon Vertical|Winch Tourbillon Vertical]] but with signature Ferrari design elements and materials. This would be the only collaboration between Ferrari and Cabestan.

===== Hublot Ferrari =====
  *See Also [[Hublot Ferrari]]

In [[2011]], [[Jean-Claude Biver]] announced a brand partnership between [[Hublot]] and Ferrari, with high-end watches offered to Ferrari owners. Notable models include the [[Hublot Big Bang Chrono Tourbillon|Big Bang Chrono Tourbillon Ferrari, Ref. 308]], [[Hublot Big Bang|Big Bang Ferrari, Ref. 401]], [[Hublot Big Bang Unico|Big Bang Ferrari Unico, Ref. 402]], [[Hublot Techframe Tourbillon Chronograph|Techframe Ferrari Tourbillon Chronograph, Ref. 408]], and [[Hublot Big Bang|Big Bang Ferrari, Ref. 411]].

Hublot retains this branding partnership as of [[2019]], even as [[Movado]]-produced [[Scuderia Ferrari]] watches occupy the low end of the market.

===== Scuderia Ferrari by Movado Group =====
  *See Also [[Scuderia Ferrari]]

At [[Baselworld]] [[2012]], just four months after the Hublot partnership was announced, Ferrari launched a line of branded watches produced by [[Movado Group]]. These are sold in Ferrari's lifestyle boutique stores, mass-market retailers, and at Ferrari dealerships and are priced in the near-luxury range below 1,500 Euro.

Scuderia Ferrari watches use the prancing horse shield logo and are sold as "Ferrari" or "Scuderia Ferrari" brand. Although manufactured by Movado group, they do not include the Movado name on the watch or packaging. All use Japanese quartz or automatic movements. Some are assembled in Italy while others are produced in Asia. Models include the Pilota chronograph and open-heart automatic, EVO and Rev sports models, Ultraleggero dress models, and Abetone and Forza driving watches.


{{tag>Watch_brands_Italy Automotive_watch_brands}}