====== Külling, Ruedi ======
{{wst>image_r|Külling,_Ruedi|Ruedi Külling}}
**Ruedi Külling** is a Swiss designer and watch createur.

Ruedi Külling was born in Zurich on 4 February [[1935]]. From [[1951]] to [[1956]], he completed training as a graphic designer at the Zurich School of Applied Arts. Subsequently he worked until [[1962]] as a graphic designer and art director in Milan, London and Chicago. From [[1963]] Külling worked as Creative Director at the advertising agency Advico in Gockhausen. [[1965]] he became member of the Executive Board and [[1976]] co-owner of the agency. In [[1989]] followed the establishment of the //Külling Partner Identity//, until in [[1994]] he found himself constrained in his creativity by too much marketing. So he sold his shares in an advertising agency to realize his lifelong dream and to design watches.

The impetus for this was his idea to transmit the **Swiss railway clock** to [[wristwatch]] format. Encouraged by this success, he summed up the courage to design own watches and on January 25, [[1996]] founded, together with Hans Peter Hanschick, the brand [[Xemex|Xemex Swiss Watch]].


{{tag>Biographies}}