====== March LA.B ======

{{wst>image_r|March LA.B Logo}}
{{wst>image_cr2|March LA.B|AM2 XS Grall}}

**March LA.B** is a French watchmaker founded in [[2009]] at the crossroads of Biarritz and Los Angeles. The brand is distinguished by its design, which draws inspiration from the timeless elegance of the 1970s and California’s “cool” vibe, and follows the philosophy of “more with less.” 

Its watches are manufactured in France in [[Besançon]] in collaboration with local artisans from the Franche-Comté region, ensuring technical sophistication and precision. The brand also celebrates the cinematic style of icons from the 1960s and 1970s, such as Steve McQueen and Faye Dunaway.

===== Models =====
The [[March LA.B AM2 XS Grall]] is an ultra-thin dress watch with a 32 mm case and a thickness of just 6.7 mm.  

The watch embodies an ultra-compact, retro-inspired ’70s look with the “Made in France” inscription at 6 o’clock.

It is powered by a [[La Joux-Perret]] D101 [[hand-wound]] movement, which offers a 50-hour [[power reserve]] and is visible through the green-tinted [[sapphire crystal]] on the case back. 

The Grall dial is finished in Grall green and features a houndstooth pattern (pied-de-poule), polished indices, and sword-shaped hands without luminescent material.

The case is crafted from [[stainless steel]] or [[PVD]]-gold, is water-resistant to 50 meters, and features a [[screw-down]] crown at 4 o’clock. 

Straps: Available in stainless steel, black alligator, or black lizard leather.

Prices start at €1,995 for steel/lizard and go up to €2,795 for alligator.

{{tag>Watch_brands Watch_brands_France}}