====== Marvin ======
{{wst>image_r|Marvin_Logo|Logo}}
**Marvin** is a Swiss watch brand dating to the early 1900s.

===== History =====
The Marvin Watch Company was founded [[1850]] by [[Didisheim, Marc|Marc]] and [[Didisheim, Emmanuel|Emmanuel Didisheim]] in [[Saint-Imier]]. Already in [[1854]] one could move to the newly built office building of the [[pocket watch]] [[manufacture]]. [[1891]]/[[1892|92]] the new generation change was performed the three sons of Marc Didisheim, [[Didisheim, Henri-Albert|Henri-Albert]], [[Didisheim, Edgar|Edgar]] and [[Didisheim, Charles|Charles]], took over the management of the company, which changed its name to **Albert Didisheim et Frères**. In [[1894]] the company moved to [[La Chaux-de-Fonds]]. In [[1895]] Henri-Albert took over the management. The American market became the marketing focus. The export to America was organized by the general agency in New York, headed by [[Didisheim, Hippolyte|Hippolyte Didisheim]]. With the establishment of the new factory building in [[1912]] the company name was modified to **Marvin**.

[[1917]] the three sons of Henri-Albert took over the management of the company. Despite reorientation towards [[wristwatch]]es the production of fine [[manufacture]] movements was maintained. Besides own movements Marvin also used [[Rolex]] movements for a short period. In the 1930's Marvin brought the model //La Gauche// on the market. Its development was probably due to the fact that Henri-Albert Didisheim himself was left-handed. [[1936]] the trade mark [[Nivrel]] was introduced. After acquisition of the company [[Election]] Marvin kept this name as a factory brand.

From [[1940]] the company began alliances with KLM Royal Dutch Airlines, Ferrari, Mercedes, Jaguar, Fiat, MG, Rover and Chevrolet. [[1950]], at the 100-year anniversary, Marvin could refer to a global distribution network that stretched across 70 countries. One product during this period was the "Flying Dutchman", a wrist or pendant watch worn by KLM pilots and flight staff. The company also produced the iconic "Tire Watch", a keychain watch in the shape of an automobile tire. Another well-remembered watch was the "Motorist", introduced at the [[Basel Fair]] in [[1959]], which included a case back insert so it would rest on the inside of the wrist while driving.

By [[1976]], the firm became part of the [[MSR|MSR Group]], along with [[Revue Thommen]] and [[Vulcain]]. But Marvin did not succeed in making a transition to [[quartz]] and the brand was abandoned by the 1980s. It was produced under license by various firms, chiefly in Italy, before being acquired in [[2002]] by Time Avenue. The brand was re-launched in [[2007]] as a maker of [[midrange]] luxury watches powered by [[ETA]] and [[Valjoux]] movements. The new Marvin retained the historic crown logo and red double marker at 8 00 that had been featured on previous models.

Since [[2015]], Marvin has been focused on Asian markets, especially China.

===== Literature =====
  * Swiss Timepiece Makers; Author Kathleen H.Pritchard; ISBN 0-914659-79-0


{{tag>Watch_brands Watch_brands_Switzerland}}