====== Mido ======
{{wst>menue|Mido}}

**Mido** is a Swiss watch brand, currently part of the [[Swatch Group]]'s Middle Range.

The Swiss watch manufacturer **Mido** was founded [[1918]] by [[Schaeren, Georges|Georges Schaeren]] and has now its headquarters in [[Le Locle]], in the heart of the Swiss Jura. The name Mido comes from the Spanish "Yo mido" (I measure), as a synonym for technical innovation and timeless design. In [[1940]] the company started to specialize in [[waterproof]] watches. In [[1944]] watches with [[automatic]] winding were produced.

An important milestone in the history of Mido was the launch of the "Multifort" in [[1934]]. This was the first watch that united the following four characteristics [[self-winding]] movement, [[anti-magnetic]], [[shockproof]] and [[waterproof]]. The Multifort was a great seller from [[1930]] to [[1950]].

[[1959]] with the [[Mido Ocean Star]] the revolutionary monoshell case was introduced, by which the current problems of [[water resistance]] with casebacks could be eliminated. The combination of this technology with the crown sealing system //Aquadura// guaranteed the [[water resistance]] of the watch also under the most adverse conditions. This concept is therefore still used in the collection [[Mido Commander|Commander]]. Since the launch in [[1959]], the design of this most famous Mido series remained almost unchanged. It is one of a few real classics of the watch industry and highly esteemed by collectors of nice Swiss watches.

[[1972]] Mido was adopted by the [[ASUAG]], and later by the [[SMH]]. Since [[1985]] Mido is part of the [[Swatch Group]], the world's largest watch company.

===== Weblinks =====
  *[[http://www.mido.ch/|Mido]]


{{tag>Watch_brands Watch_brands_Switzerland General_Watch_Co. Swatch_Group ASUAG}}