====== Old England ======
**Old England** was a [[fashion watch]] brand developed by [[Richard Loftus]] and [[Accurist]] in [[1967]].

===== History =====
Designer [[Richard Loftus]] created the Old England brand for [[fashion watch]]es in [[1967]]. Part of [[Accurist]], it quickly became one of the top fashion watch brands in the United States and United Kingdom. By [[1969]], it was already the leading brand in these markets, along with [[Sheffield]]. Loftus concept was to produce inexpensive Swiss watches with collections that would change every six months. Their models, featuring the Union Jack or brand logos like Pepsi, became popular accessories and were worn by the Beatles, Twiggy, and Princess Anne.

The company leveraged various Swiss movement, case, and dial producers from its offices in [[La Chaux-de-Fonds]] through the 1970s. Initially using [[Roskopf movement]]s, they quickly adopted [[quartz]], and were well known for [[LED]] and [[LCD]] digital models. Always an affordable brand, Old England adopted 9 karat gold cases and moved a bit up-market later in the decade. Models included "Go Go", "Beach Watch", and "Motor-Wrist", reflecting the lifestyle of buyers.

In [[1983]], they Switched to Japanese movements and production. The company also launched a clothing line, and this would outlive the watches.

From [[1999]] through [[2006]], Old England was part of the [[Richemont Group]].


{{tag>Watch_brands Watch_brands_Switzerland Watch_brands_England Fashion_watch_brands Richemont}}