====== Parmigiani Bugatti ======
{{wst>image_r|Parmigiani_Bugatti_Type_370|Bugatti Type 370\\ with Calibre [[PF 370 Bugatti]]}}
{{wst>image_r|Parmigiani_Bugatti_Type_370_ZB|dial side of the Bugatti Type 370}}
Famed car manufacturer **Bugatti** partnered with [[Parmigiani]] to produce a line of high-end watches starting in [[2001]] and lasting until [[2019]].

===== History =====
The initial Parmigiani Bugatti [[Parmigiani Bugatti Type 370|Type 370]] was announced in [[2003]] along with the Volkswagen-owned Bugatti brand, and released for sale the following year. This barrel-shaped watch was an extreme example of [[Haute Horlogerie]] with 5 [[plate]]s arranged transversely to the wrist and an external device used for winding. The Type 370 was available in limited numbers at prices exceeding CHF250,000 starting in [[2005]].

In [[2010]], the range was expanded with the introduction of the [[Parmigiani Bugatti Atalante|Bugatti Atalante]] model, a round watch using the new [[flyback chronograph]] [[PF 335|Cal. PF335]]. This extended the Bugatti brand out of the company's "High Complication" range and was priced accordingly around CHF40,000. The watch featured a slatted dial said to resemble the grille of a classic Bugatti automobile along with asymmetric chronograph registers at 3 and 9, an off-center [[rising]] date window below, and [[pusher]]s on the left side of the dial.

The company also previewed the [[Parmigiani Bugatti Super Sport|Bugatti Super Sport]] that year. An exotic and exclusive timepiece like the Type 370, the Super Sport saw its official unveiling at [[SIHH]] [[2011]]. The new [[PF 372|Cal. PF372]] is entirely unlike any other movement, arranged in two planes at right angles with the escapement angled up and the dial 30 degrees from vertical. Although pricing was private, reports suggest that it started over CHF500,000. A similar watch, the [[Parmigiani Bugatti Vitesse|Vitesse]], was released in [[2012]].

The Bugatti line was refreshed in [[2014]] as Parmigiani launched the more-affordable [[Parmigiani Bugatti Aerolithe|Aerolithe]]. A re-worked Atalante, the Aerolithe used the same Cal. PF335 but had a more-conventional solid dial, symmetrical chronograph registers, and date centered at 6 00. It was also more affordable, priced at CHF27,800.

A true successor to the Type 370 was introduced in [[2016]], the [[Parmigiani Bugatti Type 390|Bugatti Type 390]]. Like the Cal. PF370, this new [[PF 390|Cal. PF390]] is arranged in layers. But this time the movement is placed longitudinal to the wrist, with an angled dial perpendicular. The Type 390 was priced over CHF300,000, below the Super Sport but above the Type 370 and other models.

In March [[2019]] Bugatti announced that their partnership with Parmigiani was ending.

===== References =====
  * [[Parmigiani Bugatti Type 370]] (2004-2019), [[PF 370|Cal. PF370]]
  * [[Parmigiani Bugatti Atalante]] (2010-2016), [[PF 335|Cal. PF335]]
  * [[Parmigiani Bugatti Super Sport]] (2011-2019), [[PF 372|Cal. PF372]]
    * [[Parmigiani Bugatti Vitesse]] (2012)
  * [[Parmigiani Bugatti Aerolithe]] (2014-2019), [[PF 335|Cal. PF335]]
  * [[Parmigiani Bugatti Type 390]] (2016-2019), [[PF 390|Cal. PF390]]

===== External Links =====
  * [[https://www.bugatti.com/media/news/2019/time-to-say-aurevoir/|Time To Say "Au Revoir"]]
  * [[https://grail-watch.com/2019/04/01/parmigiani-bugatti-a-retrospective-look/|Parmigiani Bugatti: A Retrospective Look]]


{{tag>Parmigiani_models Automotive_watch_brands}}