====== Pierce ======
{{wst>image_r|Pierce_Logo|Protected Logo/trademark}}
**Pierce** is a Swiss watch manufacturer.

The watch company Pierce was founded in [[1883]] in [[Biel]] (Switzerland) by Leon Levy and his brothers under the name //Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA//. In [[1910]] they already employed 1,500 employees - when at the same time approximately 24,000 inhabitants lived in Biel.

From the [[1930]]s Pierce produced in series the first self-developed [[calibre]]. The Royal Air Force awarded the contract for the development and construction of the pilot's watch //Flight Calendar//. In [[1956]] Pierce presents the mechanical [[alarm]] wristwatch //Duofon//. The name refers to its ability to deliver the alarm signal in two volumes, loud or silent. A window in the dial indicates the selected setting.

Because of their reliability and robustness the watches of the brand with the well-known logo, the Greek "Pi", enjoy a good reputation.

Even during the [[quartz crisis]] in [[1970]], the company remains faithful to the principle of the purely mechanical watch and sees no need for a change.

The temporarily shut brand has been revived in [[2005]]. The current models can be described as low-priced. They are named //Arabesque, Observer, Commander, Air Command, Calendar Flight// and //Ocean Drive//. Their design is inspired by the well-known historical models of the brand. Today still Swiss movements are used, while the final assembly and [[regulation]] of the watches takes place in Germany.

===== Address =====
Pierce 1883 Repräsentanzkontor Europe\\ Demminer Str. 23\\ D-17159 Dargun\\ Tel. (+49) 039959-173-00

===== Weblinks =====
  * [[http://www.pierce1883.com/|Pierce]]


{{tag>Watch_brands Watch_brands_Switzerland}}