====== Ralph Lauren ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Ralph Lauren Watch & Jewlery** is a joint venture between Ralph Lauren Ltd. and [[watch group]] [[Richemont]].

===== History =====
Ralph Lauren Ltd. and [[Richemont|Compagnie Financière Richemont SA]] created Ralph Lauren Watch & Jewlery in [[2007]] and launched in January [[2009]] at [[SIHH]]. The [[Plan-les-Ouates]] company is 50% owned by each company and designs and sells [[luxury watch]]es. The company began carefully, with just 14 sales outlets globally and conservative watch designs.

The initial watches used movements from Richemont brands, [[IWC]], [[Jaeger-LeCoultre]] (world time and chronograph), and [[Piaget]] ([[Ralph Lauren Slim Classique|Slim Classique]]) and most had precious metal cases. The most distinctive model was the [[Ralph Lauren Stirrup|Stirrup]]. All of these were priced well above the respective models from each brand. A Jaeger-LeCoultre-powered [[tourbillon]] was added later at $68,000.

The brand was not successful, launching during the global financial crisis, and was reorganized under new management. Starting in [[2015]], the company launched new products in the lower luxury watch range (between $2,000 and $5,000) and expanded its offerings for women.


{{tag>Watch_brands Watch_brands_Switzerland Watch_brands_America Richemont Switzerland Plan-les-Ouates}}