====== Romain Jerome ======
**RJ-Romain Jerome** is a watch brand established in [[2004]] and bankrupt [[as of 2020]].

===== Overview =====
The RJ-Romain Jerome brand (commonly referred to as either "RJ" or "Romain Jerome") was established in [[2004]] to create watches that celebrate "legends and icons" of contemporary life. The brand is known for watches that evoke references to video games, music, art, cars, and more.

The brand made an initial splash in [[2006]] with the [[RJ Titanic-DNA]] collection which incorporated steel from the famous ocean liner. This was followed by the [[2009]] [[RJ Moon-DNA]] watch which included materials from the Apollo 11 spacecraft and real moon dust. The brand capitalized on the eruption of Eyjafjallajökull in Iceland in [[2010]] with a watch that incorporates lava rock and ash from the volcano.

Industry veteran [[Manuel Emch]] became CEO in [[2009]] and broadened the focus of the brand to include famous icons of contemporary culture. The pieces became more metaphorical, starting with the [[RJ Space Invaders]] and the [[RJ Steampunk]] of [[2011]]. The [[2012]] [[RJ Art-DNA]] features collaborations with contemporary artists. Emch left the CEO post in [[2017]] and left the company completely shortly after to become a consultant to other companies, notably [[Louis Erard]].

In [[2020]], RJ Watches SA declared bankruptcy.

Most RJ watches feature unique arrow-tipped hands. Other hallmarks include "bumpers" on the case and shaped lugs.


{{tag>Watch_brands Watch_brands_Switzerland FHH Geneva}}