====== Sellita ======
{{wst>menue_mov|Sellita}}

**Sellita** is a Swiss movement manufacturer established as a watchmaking company in [[1952]] in [[La Chaux-de-Fonds]].

===== History =====
Sellita was founded in [[1952]] in [[La Chaux-de-Fonds]]. The company manufactured their own-branded watches under the advertising slogan, "une montre a la hauteur" ("a watch up to the task"). Sellita was co-located with [[Erguel|Montres Erguel S.A.]] at Rue des Tourelles 13 before moving to Rue Numa-Droz 158 in [[1954]]. This would be home to Sellita as the company grew through the 1960s.

In the 1960s and added the **Tressa** brand as well. The company moved to a new production facility on Rue Emancipation 40 in La Chaux-de-Fonds in [[1968]]. Sellita was part of [[UMES|Union pour des Montres Ancre Économiques]] by [[1970]] along with companies like [[Cauny]], [[Mondaine]], [[Semag]], [[Catena]], [[Imperial]], and [[Guda]].

Today, Sellita is best known as a producer of [[automatic]] movements based on designs from [[ETA]]. Sellita was a contractor to the [[Swatch Group]] giant, producing parts and movements under license and began producing their own movements in [[2003]].

Since Swatch/ETA announced that they would cut back movement deliveries to third party customers, the importance of alternative suppliers such as Sellita, [[Technotime]], and [[La Joux-Perret]], has increased dramatically.

===== Products =====
Sellita movements include 

  * [[SW 200]] ([[ETA 2824-2]]) - used by the German watch manufacturers [[Aristo]] and [[Marcello C]]
    * [[SW 200-1]]
    * [[SW 210-1]] ([[ETA 2801-2]]) - hand winding, no date
      * [[SW 215-1]] ([[ETA 2804-2]]) - hand winding, date
      * [[SW 216-1]] 
      * [[SW 219-1]] 
    * [[SW 220-1]] ([[ETA 2836-2]]) - automatic, day/date
      * [[SW 221-1]] - automatic, date pointer
    * [[SW 240-1]] ([[ETA 2834-2]]) - 13-ligne automatic outer day/date
    * [[SW 260]] - automatic, small seconds, date
      * [[SW 280-1]]
      * [[SW 290-1]] - automatic, small seconds, date
  * [[SW 300]] ([[ETA 2892-2]]) - automatic, date
    * [[SW 330-1]] ([[ETA 2893-2]]) - automatic, date, 24 hour hand
    * [[SW 360-1]] ([[ETA 2895-2]]) - automatic, small seconds, date
  * [[SW 400-1]] - 14 ligne, automatic, date
  * [[SW 500]] (based on the [[Valjoux 7750]]) - Introduced in 2002 and used by [[TAG Heuer]] as their [[TAG Heuer Calibre 16|Calibre 16]]
    * [[SW 510]]
  * [[SW 1000-1]] - 9 ligne, automatic, date

===== Address =====
Sellita Watch SA\\ Crêt du Locle 11\\ CH-2300 [[La Chaux-de-Fonds]]

Tel. ++41 (0) 32 967 99 67\\ Fax ++41 (0) 32 967 99 60

===== Weblinks =====
  *[[http://www.sellita.ch/|Sellita SA]]


{{tag>Movement_manufacturers Movement_manufacturers_Switzerland La_Chaux-de-Fonds UMES}}