====== Semag ====== **Semag-Claro Watch SA** was a Swiss watch company founded in [[1960]]. ===== History ===== Semag was founded in [[Bern]] or [[Bienne]] in [[1960]] as a maker of upscale watches. By the 1970s, they had acquired Claro Watch SA, founded in [[1961]], as a mass-market watch brand. {{tag>Watch_brands Watch_brands_Switzerland Biel-Bienne Upscale_watch_brands}}