====== Synchron ======

{{wst>author|[[Foskett, Stephen|Stephen Foskett]] ([[https://grail-watch.com/|Grail Watch]])}}

**Synchron** was a Swiss holding company under [[ASUAG]] containing [[Cyma]], [[Doxa]], and [[Ernest Borel]] from [[1968]] to [[1980]].

===== History =====
The massive [[ASUAG]] holding company included many Swiss watch brands from its founding in [[1932]], and acted to protect the industry throughout the coming decades. In [[1966]], ASUAG created [[Chronos Holding]] to manage new acquisitions, including the recently-defunct [[Cyma]]-[[Tavannes]] brands and a stake in [[Gruen]]. Chronos, in turn, created **Synchron** in [[1968]] to manage Cyma along with [[Doxa]] and [[Ernest Borel]].

Throughout the 1970's, the Synchron name was used in public advertisements to support the three brands, [[Cyma]], [[Doxa]], and [[Ernest Borel]]. But the [[quartz crisis]] of that decade led to the decline of the Swiss watch industry. Cyma was sold to a private investor in [[1978]] and moved to the [[Doxa]] factory in [[Le Locle]]. Around [[1980]], ASUAG sold Synchron and the two remaining brands.

Note Contrary to the current Doxa web site FAQ, [[Girard-Perregaux]], [[Zodiac]], and [[Eberhard & Co.]] were not part of the Synchron group.

===== Membership =====
As of [[1970]], Chronos Holding included the following companies 

  * Synchron SA, [[Neuchâtel]]
    * Centre 1 [[Ernest Borel|Ernest Borel & Cie SA]], [[Neuchâtel]]
    * Centre 3 [[Doxa|Doxa SA]], [[Le Locle]]
    * Centre 3 [[Cyma|Cyma Watch Co SA]], [[La Chaux-de-Fonds]]
    * [[Auréole]]
    * [[Tavannes|Tavannes Watch Co SA]], [[Tavannes]]
  * [[Saphir]]
    * [[Favre-Leuba|Favre-Leuba Holding SA]], [[Zoug]]
    * [[Sepic]]/[[Jaeger-LeCoultre]], [[Genève]]


{{tag>ASUAG Synchron Chronos_Holding Biel-Bienne Defunct_watch_and_luxury_trusts}}