In 2011, Jean-Claude Biver announced a brand partnership between Hublot and Ferrari, with high-end watches offered to Ferrari owners. Notable models include the Big Bang Chrono Tourbillon Ferrari, Ref. 308, Big Bang Ferrari, Ref. 401, Big Bang Ferrari Unico, Ref. 402, Techframe Ferrari Tourbillon Chronograph, Ref. 408, and Big Bang Ferrari, Ref. 411.
Hublot retains this branding partnership as of 2019, even as Movado-produced Scuderia Ferrari watches occupy the low end of the market.