Watches of Switzerland

Watches of Switzerland is the name of a variety of unrelated retailers around the world.

Notable retail stores and chains going by the name “Watches of Switzerland”

• Watches of Switzerland "since 1924" (UK) - This chain of 15 stores across the UK is part of the Aurum Group and claims to be “an authorised dealer for more swiss brands than any other UK retailer”. It operates boutiques for Rolex and Jaeger-LeCoultre as well.
• Watches of Switzerland (Singapore) - The Hour Glass operates three Singapore stores branded as “Watches of Switzerland”.
• Watches of Switzerland (Australia) - This Australian retail chain with 4 stores was founded in 1996 and is “Australia's largest authorized retailer of leading Swiss watch brands” with 20 brands. It also operates a Rolex boutique in Melbourne.