Tudor is a Swiss watch brand and subsidiary to Rolex.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” - Hans Wilsdorf, founder of Rolex
Tudor is a subsidiary of Rolex, whose watches are located in their price range below the Rolex models. Most Tudor models are equipped with ETA calibres, though the company has recently developed a range of in-house movements as well. But they also have a remarkable quality. Recently, Tudor has, in terms of watch design, developed to a slightly more progressive brand than Rolex.
- 1926: Registration of the trademark "The Tudor" by the company "Veuve de Philippe Hüther" on behalf of Hans Wilsdorf.
- 1946: Foundation of the "Montres Tudor SA" on March 6 in Geneva.
- 1947: Market launch of the model Tudor Oyster. First application of a Oyster patent to Tudor.
- 1948: First advertising campaign designed exclusively for Tudor.
- 1952: Market launch of the Tudor Oyster Prince. First application of a rotor at Tudor.
- 1954: Launch of the model Tudor Oyster Prince Submariner, of which from the 1950s on some versions are delivered to the US Navy and from the 1950s to 1980s to the Marine nationale française.
- 1957: Market launch of the Tudor Advisor model with alarm function.
- 1970: Market launch of the Tudor Oysterdate Chronograph.
- 1971: Market launch of the Tudor Oysterdate Chronograph - later also known as "Montecarlo".
- 1976: Market launch of the Tudor Prince Oysterdate, the brand's first automatic chronograph.
- 1995: Introduction of the latest generation of Tudor Submariner.
- 2007: Start of the process of reorienting the Tudor brand internationally.
- 2009: Launch of the lines Tudor Glamor and Tudor Grantour.
- 2010: Market launch of the Tudor Heritage Chrono and Tudor Glamor Double Date models.
- 2012: The launch of the dive watches Tudor Black Bay and Tudor Pelagos.
- 2015: Launch of the brand's first manufacture movement for the North Flag and Pelagos models.
- 2017: Market launch of the Black Bay Chrono model with manufacture chronograph movement. Launch of the "Born to Dare" campaign.
- 2018: Introduction of a new line of manufacture movements and a new GMT function.
- 2019: The Black Bay P01 is introduced with a radical new case.
Current models of the Tudor collection:
- Black Bay - Classic dive watches similar to the historic Rolex Submariner
- Pelagos - Modern dive watches similar to the current Rolex Submariner
- North Flag - Modern sports watches
- Glamour - Dress watches
- Fastrider - Modern sports chronographs
- Heritage Chrono - Classic sports chronographs
- Heritage Ranger - Classic field watches
- Heritage Advisor - Classic travel watches
- 1926 - Classic watches
- Style - Classic dress watches
- Clair de Rose - Ladies watches
- Classic - Retro watches
Former models of the Tudor collection:
- Sports: stepped bezel with or without a minute scale (rotating), steel or steel/gold
- Date-Day: day of the week and date, steel/gold, champagne-colored dial with 10 diamonds
- Classic 39 mm: sports watch, smooth bezel
- Chronograph: sports model, stainless steel case
- Iconaut: GMT/dual time zone, fixed bezel with 24 hours scale, black (white) red dial
- Hydronaut II: dive watch with rotating bezel,,rubber or steel band, waterproof to 20 atm
- Aeronaut: pilot's watch with large numerals, rubber, textile or steel band
- Classic 38 mm: luxury model, stepped or diamond-studded bezel
- Classic 28 mm: steel, 52 diamonds, dial with 10 diamonds
- Lady Diamonds: steel, 62 diamonds
- Lady Chrono: steel, 28+73 diamonds
Similar to Rolex, there is a sophisticated system of variations in the different dials, cases and bracelets that can be combined according to taste. So the watch fitting to one's personal style can be found.
As of 2019, Tudor has entered the ranks of the most-awarded watch manufacturers, claiming 5 prizes to date at the Grand Prix d'Horlogerie de Genève. This puts Tudor even with well-known manufactures like Jaeger-LeCoultre and Girard-Perregaux at that award.
- 2013: Grand Prix d'Horlogerie de Genève Revival Watch Prize, Heritage Black Bay
- 2015: Grand Prix d'Horlogerie de Genève Sports Watch Prize, Pelagos
- 2016: Grand Prix d'Horlogerie de Genève “Petite Aiguille” Prize, Heritage Black Bay Bronze
- 2017: Grand Prix d'Horlogerie de Genève “Petite Aiguille” Prize, Black Bay Chrono
- 2019: Grand Prix d'Horlogerie de Genève Challenge Watch Prize, Black Bay P01