Felix Baumgartner and Martin Frei build exceptional watches in a yet unseen avant-garde style under the brand name Urwerk. They have attracted large attention right away. Baumgartner was born 1975 in Schaffhausen into a family with a long tradition of watchmaking. Baumgartner has been a member of the prestigious watch artist association AHCI since 1998. Martin Frei was born in 1966 in Winterthur and is graphic designer, designer and artist. Felix Baumgartner worked at Svend Andersen from 1995 when his watchmaker brother Thomas Baumgartner introduced him to Frei. The three created Urwerk, but Thomas left the company in 2004.
Urwerk's original watches were introduced in 1997 and featured a unique wandering hours display and unusual dial-less case. The UR-101 and UR-102 would be the company's sole product while they worked to develop an in-house movement and unique time display. This launched in 2003 as the UR-103, with the company's signature "Ur-Satellite" wandering hours display optimized for reading while driving. In 2005, Harry Winston unveiled the Urwerk-designed Opus V, which used the trademark Urwerk movement rotated to display the time on the left side.
Urwerk diversified in their second decade, adding an automatic movement in the successor UR-200 "Hammerhead" family in 2007 and their own "rotated" model, the UR-110 "Torpedo" in 2011, claiming the Design Watch Prize at the Grand Prix d'Horlogerie de Genève. These watches were growing in size and complexity as well, with numerous indicators on front and back, an exposed fine-tuning adjustment screw, and "twin turbine" winding regulation. Urwerk was also developing their own specialty pieces, including the UR-CC1 "King Cobra" in 2009, UR-1001 "Zeit Device" in 2011, and a collaboration with MB&F in 2012 resulting in the "Nitro".
In 2013, Urwerk unveiled their most ambitious creation, the EMC which featured a novel electronic rate measurement display. The resulting EMC watch won both the Innovation and Mechanical Exception Watch Prizes at the Grand Prix d'Horlogerie de Genève the following year. Urwerk also added new models to the range and retired the old, bringing the slimmer UR-105 "Knight" and ladies UR-106 out in 2014 and 2015, respectively.
In 2017, Urwerk introduced the complex UR-T8 and began hinting at the forthcoming AMC atomic clock/watch combination. The UR-111C was introduced in 2018. The company's current range includes four "Ur-Satellite" models, the UR-105 "Knight", UR-110 "Torpedo", UR-210 "Maltese Falcon", and ladies UR-106, along with specialty pieces like the EMC, T8, and UR-111C.
The models of Urwerk are all priced in the upper range of luxury watches.
- Urwerk UR-101 (1997) Automatic
- Urwerk UR-103 (2003) Cal. UR-03 hand-winding (103.01, Junkers, 103.03, Blackbird, 103.05, 103.06 Edition Speciale, 103.08 TiALN, 103.09, Hexagon, Edition Speciale Art Deco, Phoenix "Only Watch")
- Urwerk UR-201 (2007) Cal. UR 7 hand-winding (Black Pt "Black Shark")
- Urwerk UR-110 Torpedo (2011) Cal. UR-9 automatic (AlTiN, ZrN Torpedo, RG, TTH, ST, Pt, PtH, Eastwood)
- Urwerk UR-210 Maltese Falcon (2012) Cal. UR-7 automatic (AlTiN, Red Gold, Clou de Paris, Amadeus, Dubai)
- Urwerk UR-105 Knight (2014) Cal. UR-5 hand-winding (105M, TA, Black Lemon, Black Orange, T-Rex, Clockwork Orange, Raging Gold, CT Streamliner)
- Urwerk UR-106 Lotus (2015) (Black Pink, Flower Power)
- Harry Winston Opus V (2005)
- Urwerk UR-CC1 King Cobra (2009) (Black Cobra)
- Urwerk UR-1001 Zeit Device (2011) (Titan)
- Urwerk MB&F Nitro C3H5N3O0/Experiment ZR012 (2012)
- Urwerk UR-T8 (2017)
- Urwerk UR-111C (2018)
34, rue des Noirettes
Tel. +41 22 900 20 25
Fax +41 22 900 20 26