Ball for BMW is a series of co-branded watches from Ball Watch Company and BMW produced from 2012 to 2016.
One notable aspect of the partnership was the use of direct-to-consumer sales via the Internet. Special editions of the Ball For BMW GMT were sold online at a discount, and the Ball for BMW TMT Chronometer was released first online for nearly 50% discount.
The partnership ended after 2016 with a new BMW by Fossil line being produced at a lower price for the auto manufacturer.
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