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co-branded

Co-branded

Watches are said to be co-branded when they share the brand of two separate entities. Many watches are co-branded with automobile companies, for example.

Automotive Watch Brands

Alfa Romeo

Aston Martin

Audi

Bentley

BMW

Bugatti

Chevrolet Corvette

Ferrari

Italdesign

Jaguar

Note that the Jaguar brand, currently part of Festina, is unrelated to the automobile maker.

Lamborghini

  • Blancpain collaborated on marketing with Lamborghini from 2009 to 2016 but did not produce any co-branded watches
  • Tonino Lamborghini watches are designed by the son of Lamborghini founder Ferrucio Lamborghini and use the brand's bull logo with permission but are not co-branded with the car maker.

Land Rover

Maserati

Maybach

McLaren

Mercedes AMG

Morgan

Norton Motorcycles

Pagani

Porsche

Note that Porsche Design is not in itself a co-branding exercise; the Porsche Design company is unrelated to the famous automobile brand. However, there are many tie-ins, starting with the founder, Ferdinand Porsche. Recently, Porsche Design collaborated with Porsche for the Porsche Design Chronograph 911 Turbo S Exclusive Series.

Porsche Design watches have been produced by the following companies

Rolls Royce

Saab

Shelby American

Williams F1

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co-branded.txt · Last modified: 11.10.2021 17:00 (external edit)

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