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Lexicon article of the week
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The foundation stone for the company Swatch was laid in 1983. At that time was the peak of the quartz crisis and the two largest Swiss watch manufacturers, the ASUAG and the SSIH, stood near bankruptcy.
Together, ASUAG and SSIH invited Nicolas Hayek, the managing director of the management consulting company Hayek Engineering, to take their businesses under the microscope. Among various protests Hayek suggested some basic reforms and merged ASUAG and SSIH to a company called SMH. (1998, the SMH was renamed to Swatch Group.)
To stand up against the Japanese cheap quartz watch, a well-priced, but colorful, rebellious, trendy plastic watch was created and its production largely automated the Swatch Watch. The name “Swatch” stands for “Swiss Watch” and was contracted to “S'watch”.
The success of the Swatch brought a scarcely hoped-for comeback for the Swiss watch industry; but it also allowed …
Watch Knowledge
![[[:Oscillating system]] of a mechanical watch (click to enlarge!)](/lib/exe/fetch.php?tok=a94d35&media=https%3A%2F%2Fwww.uhren-wiki.com%2Fimages%2FSchwingsystem.jpg "[[:Oscillating system]] of a mechanical watch (click to enlarge!)")
Oscillating system of a mechanical watch
Maintenance
![[[:Gerd-Rüdiger Lang]], founder of [[:Chronoswiss]] (click to enlarge!)](/lib/exe/fetch.php?tok=7ac690&media=https%3A%2F%2Fwww.uhren-wiki.com%2Fimages%2FLang_Gerd-R%C3%BCdiger.jpg "[[:Gerd-Rüdiger Lang]], founder of [[:Chronoswiss]] (click to enlarge!)")
Gerd-Rüdiger Lang, founder of Chronoswiss
- Abraham-Louis Breguet Most important watchmaker in the history of horology and a great inventor
- Ferdinand Adolph Lange Founder of A. Lange & Söhne in Glashütte
- Hans Wilsdorf Founder of Rolex
- Helmut Sinn Founder of Sinn Spezialuhren Frankfurt
- Gerd-Rüdiger Lang Founder of Chronoswiss
- Nicolas G. Hayek Important watch business man (Swatch)
![[[:Hublot Big Bang King "Porto Cervo"]] with case in [[:red gold]]/[[:ceramic]] (click to enlarge!)](/lib/exe/fetch.php?tok=acd4eb&media=https%3A%2F%2Fwww.uhren-wiki.com%2Fimages%2FHublot_Big_Bang_King_Porto_Cervo.jpg "[[:Hublot Big Bang King \"Porto Cervo\"]] with case in [[:red gold]]/[[:ceramic]] (click to enlarge!)")
Hublot Big Bang King "Porto Cervo" with case in red gold/ceramic
© Hublot
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