1983

• On 1 March 1983, the watch brand Swatch with an emphasis on youthful fashion quartz watches comes on the market.

• 
  Blancpain Moonphase watch, presented at the restart of the brand in 1983
  © Blancpain

  Jean-Claude Biver and Jacques Piguet reactivate the brand Blancpain. With their luxury watches with mechanical movements they etablish a contrast to the trend of cheap Japanese quartz watches.
• Audemars Piguet introduces the first Royal Oak with a perpetual calendar, the limited-production Ref. 5554.
• Jaeger-LeCoultre celebrates their 150th anniversary by officially re-launching the Reverso, which the company had revived four years earlier, and the complicated Moonphase Watch.
• Cartier introduces the Panther line.
• Edox is sold by ASUAG to its managers.
• In December, Swiss banks merge ASUAG and SSIH.
• A consortium of Rolf Schnyder, Dieter Meier, and Balthasar Meier purchase Ulysse Nardin from Ogival.
• North American Watch acquires Movado from Movado-Zenith-Mondia owner Dixi. Zenith takes over the Dixi factory and begins to rise once again.

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