Circula is a German watch brand.
As early as 1926, the Huber family had been running the Huber & Co. watch and jewelry wholesale business in the watchmaking town of Pforzheim. Heinz Huber decided in 1955 to found his own watch brand, Circula. The name is derived from the circulation of the balance wheel in the mechanical movement. During the quartz crisis of the 1970s, the company switched to quartz watches.
2017 the grandson of the founder, Cornelius Huber, took over the management of the company and changed the business model to direct sales via online ship.
With the support of his father Klaus-Dieter Huber, Cornelius Huber initiated a return to mechanical movements in 2019, through which all Circula models are now powered.