dubois_et_fils
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====== DuBois et fils ====== | ====== DuBois et fils ====== | ||
{{wst> | {{wst> | ||
+ | {{wst> | ||
+ | {{wst> | ||
- | {{wst> | + | **DuBois |
- | + | ||
- | Swiss watchmaker | + | |
Under the brand name **DuBois et fils**, the oldest watch factory in Switzerland (founded in [[1785]]) produces mechanical luxury watches in a very limited edition. Based in [[Basel]] and [[Le Locle]], the company breaks new ground in the tension between tradition and innovation (for example first crowdinvesting in the luxury watch area, launch of "Rent Your Luxury Watch" | Under the brand name **DuBois et fils**, the oldest watch factory in Switzerland (founded in [[1785]]) produces mechanical luxury watches in a very limited edition. Based in [[Basel]] and [[Le Locle]], the company breaks new ground in the tension between tradition and innovation (for example first crowdinvesting in the luxury watch area, launch of "Rent Your Luxury Watch" | ||
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The history of the founding family dates back to the 18th century. First as successful textile entrepreneurs, | The history of the founding family dates back to the 18th century. First as successful textile entrepreneurs, | ||
- | Milestones | + | ==== Milestones |
* 1743 Moïse DuBois begins trade in [[pocket watch]]es. | * 1743 Moïse DuBois begins trade in [[pocket watch]]es. | ||
* 1751 Moïse DuBois begins to produce watches. | * 1751 Moïse DuBois begins to produce watches. | ||
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* 2012 Launch of crowdinvesting campaign through the company' | * 2012 Launch of crowdinvesting campaign through the company' | ||
* 2013 Successful closing of the crowdinvestment. 587 people from 21 countries invest 1.5 million Swiss francs on shares of DuBois et fils. | * 2013 Successful closing of the crowdinvestment. 587 people from 21 countries invest 1.5 million Swiss francs on shares of DuBois et fils. | ||
- | * 2015 230th anniversary | + | * 2016 Launch of "Rent Your Luxury Watch" |
- | * 2016 Launch of "Rent Your Luxury Watch". | + | * 2020 DuBois et fils brings back the first automatic movement with a double-sided winding rotor – the [[Bidynator]] – in its original form: a Swiss original from the 1950’s. |
+ | * 2021 330 historical Caliber [[AS 1895]] movements were given a digital twin, a DBF Token. A new watch was later created from each tokenized movement: the DBF007. It is the first watch collection in Switzerland to be linked to a blockchain. | ||
+ | * 2022 New series with tokenised movements on sale: 330 Caliber [[AS 1985]] made by [[A. Schild|Adolf Schild]] in Grenchen, 176 pieces of Caliber 692 made by [[Felsa]] SA in 1948 and 495 pieces of Caliber [[Record 1959-2]] made in Geneva went on sale this year. | ||
+ | * 2022 First digital chronicle in watch industry is going live. From now on, watch owners | ||
+ | * 2022 Launch of the DBF008. A limited number of original Swiss movements from the 1960s tick in the new limited edition watches. | ||
+ | * 2023 First watches with NFT diary sold at auction. | ||
===== Products ===== | ===== Products ===== | ||
- | All watch models of the highly limited editions of DuBois et fils are limited to a maximum of 99 pieces per design | + | All watch models of the highly limited editions of DuBois et fils are limited to a maximum of 99 pieces per design worldwide. A simple, minimalist design, high precision and processing precious materials characterize the timepieces |
- | {{wst> | + | {{wst> |
===== Innovation ===== | ===== Innovation ===== | ||
==== Crowdinvesting ==== | ==== Crowdinvesting ==== | ||
- | In 2013, DuBois gained international notoriety as the first luxury brand ever to pitch a successful, innovative, equity-based crowdinvesting project. Five months after the initial public offering on the company' | + | In 2013, DuBois gained international notoriety as the first luxury brand ever to pitch a successful, innovative, equity-based crowdinvesting project. Five months after the initial public offering on the company' |
- | ==== Paperless | + | ==== Paperless relationship ==== |
- | The company maintains a fully paperless | + | The company maintains a fully paperless relationship with its customers. Each person who shops at DuBois et fils receives |
==== New approach in retail ==== | ==== New approach in retail ==== | ||
- | Consumer buying | + | Consumer buying |
==== Rent Your Luxury Watch ==== | ==== Rent Your Luxury Watch ==== | ||
- | DuBois et fils is the first watch brand worldwide to present the concept of "Rent your luxury watch" | + | DuBois et fils was the first watch brand worldwide to present the concept of "Rent your luxury watch" |
+ | |||
+ | ==== Historical Movements ==== | ||
+ | DuBois et fils has an exceptional stock of historic Swiss movements -- for example a series of Felsa movements in the DBF0061, a calibre AS-1895 by the manufacturer A. Schild S.A. in the Diver DBF007 2or an AS-1985 from the 1960s in the DBF0083. | ||
+ | |||
+ | In 2021, the company began a special campaign: | ||
+ | |||
+ | {{wst> | ||
===== Address ===== | ===== Address ===== |
dubois_et_fils.1656855212.txt.gz · Last modified: 03.07.2022 15:33 by 127.0.0.1