ebel
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+ | ====== Ebel ====== | ||
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+ | Swiss watch manufacturer | ||
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+ | ===== Three generations of successful watch entrepreneurs ===== | ||
+ | In [[1911]] [[Blum, Eugène|Eugène Blum]] founds, together with Alice Blum, née Lévy, an [[etablissage]] workshop in [[La Chaux-de-Fonds]]. By combining the first letters of both names --- Eugène Blum Et Lévy --- the artificial name " | ||
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+ | Under the direction of Blum's grandson [[Blum, Pierre-Alain|Pierre-Alain]] the company takes a significant upturn since the beginning of the 1970s. Starting in [[1972]] Ebel begins producing [[wristwatch]]es for [[Cartier]]. In [[1977]], Ebel launched the "Sport Classique", | ||
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+ | In the 1980s, Ebel is a leading brand, achieving over 150 million francs of annual turnover and buying Villa Turque in La Chaux-de-Fonds. Ebel is a key user of chronograph movements, ordering all the [[Zenith]] [[El Primero]] movements available and instigating a re-start of production. | ||
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+ | Pierre-Alain Blum diversifies to far in the 1990s and the banks lost faith. His holding company, Sogespa, was unable to take on more credit and he was forced to sell. Sandro Arabian took over the newly-independent Ebel until [[Investcorp]] buys it in [[1994]]. They re-sold the company, along with [[Chaumet]], | ||
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+ | After a short time at LVMH alongside [[TAG Heuer]] and former partner [[Zenith]], Ebel is sold again to the American [[Movado Group]] in [[2003]]. | ||
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+ | ===== Sponsorship and testimonial campaigns - modern marketing ===== | ||
+ | The brand belongs to those who as first practice the marketing principle of testimonial advertising, | ||
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+ | Another addition to the testimonial advertising is the now increasingly common marketing approach is the strategic opening of own brand boutiques in best city areas (called //flagship stores//). Here, too, Ebel is one of the pioneers [[1987]] the first such presence is opened in London. In a short time more follow in the major cities in the world. Here not only watches are sold, but in the style of [[Cartier|Must de Cartier]] also accessories such as jewelry, glasses or pens. | ||
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+ | ===== Models known for style and elegance ===== | ||
+ | Besides the sports [[chronograph]]s for men Ebel is particularly known for its delicate, feminine women' | ||
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+ | //1911 Chronograph, | ||
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+ | ===== Start to rise again ===== | ||
+ | After it became quiet about the brand in the early 2000s, now one undertakes a fresh start with new leaders and new models in order to able to return to the times of success. With the collection [[Ebel 1911 BTR|1911 BTR]] (Back to the Roots) one takes a return to the classic Ebel models in a slightly different, modernized design larger case (44.5 mm) and wider [[bezel]]. An important focus are the in-house Calibre 137/139 ([[automatic]] [[chronograph]]), | ||
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+ | More current model series are the series //Ebel Classic Hexagon// with the model [[Ebel Classic Hexagon|Classic Hexagon]] and the updated series [[Ebel 1911 Discovery|1911 Discovery]]. | ||
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+ | ===== Spectacular chronographs as trendsetters ===== | ||
+ | The reactions of the audience witness now that Ebel is on the way to revive the ancient splendor. With the spectacular series of [[chronograph]]s //1911 Tekton// the chosen path is now consistently pursued. In [[2007]]/ | ||
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+ | ===== Address ===== | ||
+ | Ebel - The Architects of Time\\ | ||
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+ | 113, Rue de la Paix\\ CH-2300 [[La Chaux-de-Fonds]]\\ Tel. +41 32 9 123 123\\ Fax +41 32 9 123 124 | ||
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+ | ===== Weblinks ===== | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
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+ | {{tag> | ||
ebel.txt · Last modified: 03.07.2022 15:33 by 127.0.0.1