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===== Three generations of successful watch entrepreneurs ===== | ===== Three generations of successful watch entrepreneurs ===== | ||
- | In [[1911]] [[Blum, Eugène|Eugène Blum]] founds, together with Alice Blum, née Lévy, an [[etablissage]] workshop in [[La Chaux-de-Fonds]]. By combining the first letters of both names --- Eugène Blum Et Lévy --- the artificial name " | + | In [[1911]] [[Blum, Eugène|Eugène Blum]] founds, together with Alice Blum, née Lévy, an [[etablissage]] workshop in [[La Chaux-de-Fonds]]. By combining the first letters of both names --- Eugène Blum Et Lévy --- the artificial name " |
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+ | Under the direction of Blum's grandson [[Blum, Pierre-Alain|Pierre-Alain]] the company takes a significant upturn since the beginning of the 1970s. Starting in [[1972]] Ebel begins producing | ||
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+ | In the 1980s, Ebel is a leading brand, achieving over 150 million francs | ||
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+ | Pierre-Alain Blum diversifies to far in the 1990s and the banks lost faith. His holding company, Sogespa, was unable to take on more credit and he was forced to sell. Sandro Arabian took over the newly-independent Ebel until [[Investcorp]] buys it in [[1994]]. They re-sold the company, along with [[Chaumet]], | ||
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+ | After a short time at LVMH alongside [[TAG Heuer]] and former partner [[Zenith]], Ebel is sold again to the American | ||
===== Sponsorship and testimonial campaigns - modern marketing ===== | ===== Sponsorship and testimonial campaigns - modern marketing ===== |
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