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--- ebel [11.10.2021 20:49]
127.0.0.1 external edit
+++ ebel [22.12.2021 20:24] (current)
stephen
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 ===== Three generations of successful watch entrepreneurs =====
-In [[1911]] [[Blum, Eugène|Eugène Blum]] founds, together with Alice Blum, née Lévy, an [[etablissage]] workshop in [[La Chaux-de-Fonds]]. By combining the first letters of both names --- Eugène Blum Et Lévy --- the artificial name "Ebel" is created. In [[1932]] [[Blum, Charles|Charles]], the son of the founder, takes over the management of the company. He is building a sales network of the company and further expands it into many foreign countries. Under the direction of Blum's grandson [[Blum, Pierre-Alain|Pierre-Alain]] the company takes a significant upturn since the beginning of the 1970s and produces also [[wristwatch]]es for [[Cartier]]. The company is meanwhile part of the [[LVMH]] Group and at the end of [[2003]] is incorporated by the [[Movado]] Group.
+In [[1911]] [[Blum, Eugène|Eugène Blum]] founds, together with Alice Blum, née Lévy, an [[etablissage]] workshop in [[La Chaux-de-Fonds]]. By combining the first letters of both names --- Eugène Blum Et Lévy --- the artificial name "Ebel" is created. In [[1929]] [[Blum, Charles|Charles]], the son of the founder, joined the company and gradually took over the management of the company between [[1932]] and [[1959]]. He is building a sales network of the company and further expands it into many foreign countries.
+Under the direction of Blum's grandson [[Blum, Pierre-Alain|Pierre-Alain]] the company takes a significant upturn since the beginning of the 1970s. Starting in [[1972]] Ebel begins producing [[wristwatch]]es for [[Cartier]]. In [[1977]], Ebel launched the "Sport Classique", designed by Edy Schoepfer, which caught the imagination of the buying public, as did the company's new slogan, "The Architects of Time."
+In the 1980s, Ebel is a leading brand, achieving over 150 million francs of annual turnover and buying Villa Turque in La Chaux-de-Fonds. Ebel is a key user of chronograph movements, ordering all the [[Zenith]] [[El Primero]] movements available and instigating a re-start of production.
+Pierre-Alain Blum diversifies to far in the 1990s and the banks lost faith. His holding company, Sogespa, was unable to take on more credit and he was forced to sell. Sandro Arabian took over the newly-independent Ebel until [[Investcorp]] buys it in [[1994]]. They re-sold the company, along with [[Chaumet]], to [[LVMH]] in [[1999]].
+After a short time at LVMH alongside [[TAG Heuer]] and former partner [[Zenith]], Ebel is sold again to the American [[Movado Group]] in [[2003]].
 ===== Sponsorship and testimonial campaigns - modern marketing =====

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