Porsche Design

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Porsche Design Logo
Porsche Design

Design company

Introduction

The Porsche Design GmbH was founded in 1972 by Ferdinand Alexander Porsche. In addition to products, which Porsche Design offered under its own brand name, there are those who bear the name of a joint cooperation with partners, like, for example, Porsche Design by IWC.

Biography of F. A. Porsche

Professor Ferdinand Alexander Porsche was born in Stuttgart on 11 December 1935 as the son of Ferry Porsche and grandson of Ferdinand Porsche. He is the cousin of Ferdinand Piëch, the former CEO and chairman of Volkswagen AG.

In 1942 his family relocated from Stuttgart to Zell am See in Austria. He completed successfully his training at the elementary school, startet one year ago in Stuttgart, at its new home. In 1949 the family moved back to Stuttgart, where Ferdinand Alexander Porsche attended the Waldorf School.

At the College of Design in Ulm he took a university place. After only two semesters he had to leave, because the audit committee doubted his abilities. In 1957 Ferdinand Alexander Porsche began to work in the car body styling studio at Porsche under the director Erwin Komenda. In 1962 he became director of design at Porsche.

His most famous work is the Porsche 911, which was still called 901 at the presentation on the IAA in 1963 (Peugeot had registered all model names with a "0" in the middle).

In 1972, after the exclusion of the family members from all key positions at Porsche, he founded his own company Porsche Design GmbH, with which he moved to Zell am See (Austria) in 1974.

In 1990 he became Chairman of the Board of Porsche AG, Stuttgart. He belonged to the Supervisory Board until 28 January 2005. In 1999 he was awarded the title of Professor by the Austrian Federal President. Ferdinand Alexander Porsche died at the age of 76 on 5 April 2012 in the presence of his family.

Design Style

The design style practiced by Porsche may be, in the best sense, called sober and belonging to the approach of "objectivity" (Sachlichkeit), according to the well-known credo of form follows function. Bit the products are by no means cold or free of emotion, but they develop their own very powerful charisma (as the watch pictured above proves, or like the aforementioned sports car model).

Company development

In 1995 the company Porsche Design took over the tradition-rich Swiss watch manufacturer Eterna in Grenchen. Now there is produced the Porsche Design watch collection, after the end of the cooperation with IWC, which expired in 1997. The first product of its own watch production is a remake of the Chrono I in the original case form with a Valjoux 7750 movement.

In 2003 F.A. Porsche sold shares of its previously independent design label Porsche Design to a subsidiary of the Porsche AG. Thus ended a confusing chapter in the history of the Porsche brand. Since then, there is also an economic connection between Porsche Design products and the sports car manufacturer.

In 2005 F.A. Porsche was appointed honorary chairman of the board of the Ferdinand Porsche AG. This function was introduced at the time of his father, Ferry, as he retired from business life. F.A. Porsche is said to have retired for health reasons from business life. His son, Dr. Ferdinand Oliver Porsche, took his place in the board.

Models

Weblinks