RRP

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RRP = recommended retail price

The (manufacturer's) suggested retail price (MSRP or SRP), list price or recommended retail price (RRP) (originally, Monroney suggested retail price) of a product is the price the manufacturer recommends that the retailer sell it for.

Since it is not common in the watch sector, such as on the German book market, to have fixed and unchangeable sale prices, all prices can be regarded as "recommended by the manufacturer" or considered as guidelines.