fashion_watch
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+ | ====== Fashion watch ====== | ||
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+ | {{wst> | ||
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+ | A **fashion watch** is one focused more on design than construction or history. Most fashion watches have a short production period and are not considered collectibles, | ||
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+ | The concept of the fashion watch was created by [[Richard Loftus]], heir to the English [[Accurist]] watchmaking company. Educated in England and the United States, Loftus saw the ephemeral nature of fashion and sought to apply that to watchmaking. He launched the [[Old England]] brand in [[1967]] and was proven correct when it quickly became the top brand in both the United Kingdom and United States by [[1970]]. | ||
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+ | This created a fashion watch revolution, with brands such as [[Mortima]], | ||
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+ | In [[1983]], the fashion watch trend reached a new high as [[SMH]] introduced the [[Swatch]]. This was named " | ||
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+ | Another major trend in fashion watches was licensing. [[Gucci]] was perhaps the first major licensee, but by the 1990s nearly every brand had a watch range, from [[Champion]] to [[Hershey' | ||
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+ | Today, the fashion watch segment is divided along the lines of the entire watch industry. High-end brands like [[Coach]], [[Gucci]], [[Hermes]], [[Louis Vuitton]], and [[Ralph Lauren]] have become respected watch [[manufacture]]s, | ||
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+ | {{tag> | ||
fashion_watch.txt · Last modified: 03.07.2022 15:33 by 127.0.0.1