Boss

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Hugo Boss is an international clothing brand which licenses its name to Movado Group for watches.

History

The Hugo Boss brand was founded in 1923 as a maker of working clothes but shifted to become a well-known purveyor of businesswear by the 1990s. The brand launched a line of watches in 1996, produced under license by Tempus Concept of Neuchâtel, Switzerland.

Long focused on the men's market, the Boss brand moved into ladies watches over the next decade. In 2002, ladies' watches were introduced for the first time. Although the brand racked up sales of over 100,000 per year, the parent company was unsatisfied with the near-luxury pricing and limited market.

On March 21, 2005, the Hugo Boss license passed to Movado Group. They moved the brand downmarket to the mass-market near-luxury range and withdrew Swiss manufacturing. Today, Boss watches are made in China.