Flik Flak is a Swiss watch brand.

Founded in 1987 in Biel, the brand specializes in children's watches and is part of the Swatch Group. The colorful, customizable models follow a “time-learning concept” developed by educators and psychologists that teaches children to read the watch and track timekeeping.

All watches are manufactured in ETA workshops. Flik Flak is currently the world market leader in the children's watch segment.

• Flik Flak, official website