The Swiss Mechanical Watch Study and Promotion Group was a trade group intended to promote Swiss mechanical watches during the quartz crisis. It used a trademark logo of the word, “WATCH” with the “CH” in red and a Swiss cross in the “H”. It was based in La Chaux-de-Fonds. The Group was active from 1980 through 1983.

The Swiss Mechanical Watch Study and Promotion Group was founded by 1980 by leading Swiss watch component producers both inside and outside the ASUAG-SSIH concentration

• Fabriques d'Assortiments Réunies
• Générale Ressorts
• Nivarox
• Pierres Holding
• Portescap
• Universo
• Union Pour des Montres Ancre Économiques Suisses